Special Offer Expires In...
Agencies: Stop Paying For One-Off Courses That Leave You With An Incomplete Blueprint For Success!
Save Thousands Of Dollars, Skip The Costly Mistakes Of Learning By Trial-And-Error, and get the complete training resources you need to grow your business...Without Buying A New Course Every Week!
...and I've combined them ALL into one "Services That Scale Swipe File"!
"get The 'All-Access Pass' And learn from my experience building two of America's fastest-growing service businesses instead!"
Get All Of The 'Foundation Courses' On Strategy, Sales, Marketing, And Service Design From 3X INC 5000 CEO Mike Cooch.
ServicesThatScale.com
I was the founder and CEO of two of the fastest-growing services businesses in America - making the INC 5000 list 3 years in a row.
But trust me...learning to build those businesses didn't happen overnight!
I had spent years toiling away with no success trying to sell 'consulting' and 'agency' services the way everyone else was doing it.
But it wasn't working for me...or for anybody else for that matter.
NOBODY in the industry had built a scalable business selling to the small business community.
i knew that the typical agency model wasn't working.
I tried to fix it by...
- Raising my prices so I could earn more.That didn't work...it only slowed down sales, caused our clients to scrutinize our every move, and required me to higher more experience, more expensive salespeople.
- Requiring everyone on my team to bill even more hours. That didn't work...it only caused burnout.
- Trying to raise our status as 'experts' by learning more of the 'cutting edge' strategies. That didn't work...we spent all of our time learning and NOT DOING!
I needed a better model...
so i set out to find it.
I went to business school and got my MBA from one of the world's best programs (expensive!)...
And spent my entire time studying every business - in any industry - that had successfully sold services to small business and was able to scale up.
(There aren't many of them!)
I studied what kinds of products and services could actually be sold, delivered, and scaled fast.
I identified the best practices so I could apply them to my business.
And I asked myself some powerful (but scary at the time!) questions:
- What if we removed the complexity from the services we offered, and instead focused on services that could be sold and delivered by 'non-experts'?
- What if we only offered services that we could automate using software, or that leveraged assets that we built, so we could offer much lower prices to our customers?
- What if it turns out that the majority of small businesses don't want 'Agencies' or 'Consultants' anyway...they just want a job done?!
I realized that what I was suggesting was a complete overhaul of how things were done in my industry...but it was the only way I could imagine that the business could actually work.
So I took a deep breath and fired up my credit cards to finance another swing at the industry...
...and then I got to work.
i remodeled how we did things...drastically!
- I simplified our services, only offering services that could be highly automated or turned into step-by-step processes anyone could follow...
- I turned our vague 'Agency' and 'Consulting' services into easy-to-understand, recurring-revenue 'productized services' with clear packages and set price points...
- I got rid of all proposal writing and in-person sales meetings and simply posted our service packages on our website with two buttons: one to buy and the other to contact us if they had questions.
it did nOT go well at first!
I made every mistake in the book!
EXPENSIVE mistakes!
I was up to my eyeballs in debt and nearly had a nervous breakdown multiple times.
But I stuck with it, and well...
I was told many, many times that I was nuts and it wouldn't work.
(I was literally called out an industry event and told I was going to ruin the industry!)
But it did work...and customers responded to it so well that we grew FAST!
In fact, it worked so well that our model was copied throughout the industry and is now very much the standard for how things are done.
It worked so well that...
our service model even became the subject of books on how to market professional services.
The book 'Professional Services Marketing' was written by the team at RainGroup, the leading sales training company for professional services and other high-value transactions.
They profiled Everon as an example of how to package services differently, and how that packaging allowed us to sell more effectively.
Our success got us a lot of attention, and ultimately...
we were able to sell our business for a nice exit!
Typical professional services business are notoriously hard to sell for any decent money...but our model was very attractive to buyers because of the way we structured our services.
We had proven that our strategies were a better business model than typical Agency or Consulting services
⚠️ This was the start of...
'SERVICES THAT SCALE'!
And just like any serial entrepreneur would...I wanted to see if I could do it again!
And so I couldn't help but wonder...
would Our strategies work again...
in the agency industry?
I took the lessons I had learned at Everon and refined our model when creating my Digital Marketing Services business, Kutenda.
And it worked again.
This time we grew CRAZY FAST!
Check out this snippet from our writeup in the Colorado Companies to Watch Business Awards:
36 employees just over one year into building the business...That's crazy growth!
And I can assure you...
...the way we packaged and sold our services at Kutenda looked NOTHING like the typical Agency model that most struggle with today.
Hopefully, I've made my point clear already...
But if not, here it is:
Selling services to small businesses IS a great opportunity...but it must be done right.
(And TBH...it can be a nightmare if it's done wrong!)
By structuring your services correctly you'll experience incredible benefits:
- You need a business strategy to differentiate your business from the competition...
- You need to design service packages that are scalable, repeatable, high-margin, and generate recurring revenue...
- You need to leverage technology and assets so you don't rely on the time and talent of expensive employees (or your own!) to deliver your services...
- You need a marketing strategy that builds your authority in your field and keeps you in front of your prospects at all times...but it also affordable.
- You need a sales process that converts prospects while maintaining your position as a 'trusted advisor'...
- And you need to do it all with a cost structure that allows you to offer really attractive price points so that your customers stick for years!
- And when this all comes together...you'll build a business that can actually be sold!
YES! Applying the eCom Sales Funnel approach is the fastest way we’ve found to dramatically accelerate the growth of our Shopify store!
I’m selling on Amazon...does this still apply to me?
YES! You can use this approach to a) start selling to people off of Amazon so you can build your own customer list, b) drive more people to Amazon to buy your products, or c) both.
I hear you use free + shipping funnels....another guru said those are ‘dead’.
Yes, we’ve heard that too. Thank goodness we didn’t listen to that advice or we’d have lost out on $1.5 million in sales over the last six months! Companies like Honest.com, Oral Brush, and Survival Life and us are all using free + shipping with great success. Why? Because they work! They’ve worked since people started using direct mail to get new customers, and they’ll continue working as long as people like free stuff (forever!)!
What if I don’t have a product to sell?
We show you how to pick a market and pick products to offer in your funnel. We also show you how to test your offers before you invest in any inventory. In other words, no problem!
What tools/software do I need to use to make this work?
You’ll need to set up some very basic web pages, an email auto-responder, and some sort of shopping cart. We use Clickfunnels to do all of this, and we HIGHLY recommend that you do as well. We give you a free trial to get started with them, but it’s entirely up to you if you want to use something else.
How will I get traffic to my offer?
We recommend that everyone starts with Facebook ads due to the many advantages of the Facebook advertising platform.
What if I don’t have experience with Facebook advertising?
The great thing about this model is that you don’t have to be very experienced or very good at advertising to make it work. We’ll show you the fundamentals of how to get started. One of the optional product upgrades we have available is our system covering step-by-step how to scale your Facebook ad campaigns from your first ad to thousands of customers.
Are there any upsells?
Yes, we have to optional upgrades. The first is sharing the marketing templates we’ve used successfully at our business. The second is the system I developed to scale my Facebook ad campaigns step-by-step from my first ad to thousands of customers. Both are optional, and both are heavily discounted from their normal price for those that purchase the Simple eCom Launch System as part of this offer.
Will you help me be successful?
That’s our goal! We have a Facebook group where we are always available, an excellent support team, and options for more hands-on training if you’d like. But, of course, it’s up to you to take action!
Have other people used your approach and training successfully?
Yes! We have a lot of great success stories from people that have gone through our training, launched their funnels, and started selling within weeks! Some are making a nice second income, others have left their jobs and are pursuing their ecommerce business full time.
Is this product guaranteed?
Yes! Every product we offer is backed by a 30 day, no hassle, 100% money back guarantee. Invest with confidence!
I spent years learning all of the different factors that go into building a successful business...
It took me years of painful struggle to figure it out how to create productized, scalable services are the only kinds of services I'll offer...
I invested hundreds of thousands of dollars into my education...
I spent millions of dollars hiring, training, and firing salespeople to figure out how to sell those services...
And, most importantly, I put in years of blood, sweat, and tears to do it.
...and I've combined them ALL into one "Services That Scale Swipe File"!
*You Get A Shortcut!*
The "Relationship Bridge Blitzkrieg Campaign" will show you...
fortunately, I also figured out that I love to teach!
I've spent the last dozen years creating training programs to share what I've learned so you don't have to repeat all of my mistakes!
I've worked with thousands of entrepreneurs, and most of them are stuck in the Agency model trap...nothing makes me happier than when I can show them the way out!
The impact on their business and their life is nothing less than transformative.
"You don't have to be smart to get INTO business, but you'd better get smart quick to STAY in business. That's what Michael Cooch's training has allowed me to do, win clients and deals for almost a decade."
Clarence Fisher
Founder - TulsaIM
unfortunately, I have also realized that most agency owners jump into business without a complete education on what it takes to succeed...a recipe for disaster.
I know that building a successful business requires a well-rounded education on what it takes to build a business -- not a single course, funnel, or hack -- to be successful.
But the current education system is sorely lacking in real education for self-financed entrepreneurs like you and me...
...and there are more than a few, shall I say, "less-experienced" people out there perfectly ready to sell you their latest easy-button course.
So you've likely been burned before. We all have.
So most end up getting that 'education' through years of trial-and-error that is painful and expensive.
that's why I created the 'all-access pass'
the all-access pass gives you all of the foundational training resources you need to build your agency!
Immediate access to all Services That Scale Foundation Courses ($4,752 Value), including:
Services That Scale, The R4 Sales System 2.0, The Chase Formula 2.0, Vertical Domination, Perfect Sales Scripts, The Local Attention Engine, and much more...sixteen courses and systems in total (and more to come)!
All updates are included at no additional cost...
Early access to all updated training content - get it before the public does and stay one step ahead...
Free access to new 'Foundation Courses' as they are released...keep your money!
The confidence and peace of mind in knowing that you have the complete training you need to succeed!
total Value: $4,752+
$497 Today!
...and I've combined them ALL into one "Services That Scale Swipe File"!
*The 'All-Access Pass' was created to solve one specific problem*
The "Relationship Bridge Blitzkrieg Campaign" will show you...
gaps in your education are costing you a fortune.
Whether it's due to budget constraints or because you simply don't have the 'big picture', you are probably trying to tackle building your business with gaps that are costing you a fortune.
common symptoms include...
- You didn't have specific criteria to evaluate a niche to target (or, heaven forbid, you aren't targeting one at all)...
- You decide on what service to sell because you saw someone else doing it successfully (or at least that's what they said)...
- You don't have clarity about how to differentiate your business from your competition...
- You don't know the exact Gross Margins you need to fuel the profitable growth of your business...or even how a Gross Margin is calculated.
- You don't know an acceptable 'churn rate' for your customers...and how that impacts your ability to grow your business.
- You feel like you have to buy a new course each week to keep up with the 'latest thing' in the industry...even if you aren't sure how it fits in to your strategy.
if any of that sounds familiar...
The 'all-access Pass' is your answer.
The 'All-Access Pass' give you access to all of my 'Foundation Courses', so that you have the critical training you need in Strategy, Service Design, Sales, Marketing, and managing a growing business.
You also get all of the updates to those programs as I create them - before the general public does - so that you are always one step ahead.
And it's all for one flat fee that is a savings of thousands of dollars versus what you'd pay if you bought each of my programs individually.
the 'all-access pass' gives you access to training + systems to help you navigate the journey of starting and growing:
...and I've combined them ALL into one "Services That Scale Swipe File"!
visit the products page on our website to get full descriptions of the 'All-Access Pass' products
The "Relationship Bridge Blitzkrieg Campaign" will show you...
Why do I need all of these courses from you?
Well, you may not. If you feel like you already have a well-rounded education on how to build a service business selling to the small business marketplace, then carry on! But if you don't have that, then the 'All-Access Pass' will give you as close to that as possible, saving you an immense amount of time and money from trying to build your business by trial-and-error.
But can't I just buy them one at a time as I need them?
Yes! But there are risks to doing that to be aware of:
1.You will end up spending much, much more if you invest in my courses one at a time. The 'All-Access Pass' gives you huge savings in exchange for your commitment.
2.By far the greater risk is that you'll end up NOT getting all of the training you need simply because you are making a financial decision each and every time, and sometimes you'll not want to spend the money.
Why do I need training in all of this...why can't I just start selling?
You can, and that's what most people do. And that's a big reason why most people fail, or at least never build a business with much value.
Starting a business without a clear understanding of the unique dynamics of the industry, how to create a winning strategy, and how sales, marketing, service design, and service fulfillment all have to come together in order to fulfill that strategy...is simply flying blind!
Starting a business is wayyyyyy too risky and expensive to approach it that way, in my opinion.
What if I already bought 'INSERT NAME HERE's Agency business system...isn't that all I need?
That may be an excellent program, and it may get you started just fine. But if that system were so good, so easy to replicate, and would give you a long-term advantage in the marketplace -- do you really think that 'INSERT NAME HERE' would be selling it that cheaply to you and everyone else under the sun?
No, they'd keep it to themselves, or at the very least they'd sell it as a franchise for much, much more money than they are charging you.
Buying a single 'system' that all of your competitors are also buying is not a recipe for long-term success. You need a more complete foundation of business education to be able to build on what you are learning and adapt to competition and changes in the marketplace.
That's why our training is focused on fundamentals and principles, not 'hacks' or short-term opportunities that are here today, gone tomorrow.
Do I need to go through all of these courses right away...or before I get started with my business?
No! I provide a recommended roadmap to help you determine what you need and when. Of course, your individual needs will dictate the exact details of how you should proceed.
Will the training be updated? Will I get those updates?
Yes, the training is regularly updated based on our experiences and changes in the market, and is meant to be revisited over time. All updates are included, and you will get access to them before the general public does.
Do I keep access to the courses if I cancel?
No, this is a Netflix-style subscription - you have access to our material and all updates while you are a member. If you want to own a course outright, you need to purchase it, but updates are not included.
I'm in the Sevices That Scale Mastermind, do I need this too?
No, this is included in the Mastermind! Keep your money. :)
What if I have questions?
You can also ask questions in our Facebook group any time, or send emails to help@servicesthatscale.com
Is there a guarantee?
Yes, your money is safe around here. You have a 30 day, no-questions-asked money back guarantee.
Get the All-Access Pass Today!
$297 TODAY!
Use the chat on this page email help@servicesthatscale.com
We're so confident in our products that we happily make you a 30-Day Money-Back Guarantee.
Copyright 2021 LVRG Ventures, INC
DISCLAIMER:
We believe in hard work, adding value and serving others with integrity. Our programs are intended to help you improve your business skills and encourage you to take action so you can build your business. Our programs take a lot of work and discipline just like any worthwhile endeavor or professional continuing education program. We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.
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