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Now, Discover The Proven 8-Step Prospecting System That I Used To Build a $150k/Month Local Marketing Agency In My First Year!

This is the exact prospecting system I put in place in any new business I start...

Local Marketing Agency Owners,

Everyone in this industry knows that the Local Marketing opportunity is huge. But how do you find enough clients to build a “real” business FAST?

That’s the million-dollar-question. Search around the forum and you’ll find the same questions being asked over and over:

"Does cold calling work?"

"Should I do direct mail?"

"Should I go door-to-door?"

The far majority of agency owners I know are stuck with just a handful of clients...

...not making anywhere near the money they should be and probably still working their full-time job doing something else...

...because they don’t have a PROVEN PROSPECTING SYSTEM they can rely on.

If You Want To Be The 500lb Guerrilla Of Your Market You Must Have A Client-Getting-System That Is Proven And Predictable!

Just look around at the companies that we love to make fun of, but that are crushing the marketplace with hundreds of millions and even billions of dollars in sales!

Companies like:

  • ReachLocal
  • Yodle
  • Yellowpages.com

Sure, their services suck compared to what you can do, but they have tens-of-thousands of customers!

Why do they have so many customers?

Because They Have A Prospecting System That Works!

And do you know their #1 sales strategy?

"Get the small business owner on the phone to set a sales appointment."

I know because I live in one of their biggest test markets, and I’ve hired several of their salespeople.

  • They send emails.
  • They make calls.
  • They set appointments.
  • They make money.

A simple formula. A PROVEN formula.

A Proven Formula That Doesn’t Rely On Gimmicks…

Knowing that just about everyone in this market dreads prospecting to find new clients, nearly every sales system being offered to agency owners promises that you’ll never have to hunt for a client again if you’ll just use their latest prospecting postcard, email or video.

The big dream is that you’ll just send something out and the clients will come beating down your door to do business with you.


Here's What The Experts Aren’t Telling You, And Probably Don’t Know Themselves…

Here's how to make your dreams a reality:

Having a proactive, outbound prospecting system that uses a real, living, breathing human being to make contact is still the most productive way to find new clients and build your business FAST!

Small businesses are run by people that buy from other people. They value relationships and they value hearing from experts that can help them achieve their goals.

Don’t get me wrong..I’m not telling you that you shouldn’t be doing all of the smart marketing you can.

Of course you should be.

But I AM TELLING YOU that if you learn to back up that marketing with the system I’m going to teach you that you’ll get 3-5x the results and grow your revenue faster than you thought possible!

See What Others say about our training:

"Thank you Michael Cooch. Your training, coaching and guidance over the years has been instrumental in our continued growth and success."
Josh Nelson
CEO Plumbing & HVAC SEO, INC 5000 Award Winner

Most People Think That Prospecting Is Too Difficult, But It’s Not!


You’re contacting your prospect one time, with weak messaging, and without the benefit of a coordinated campaign to support your efforts, and you’re wondering why it seems to be such an unproductive slog!

You’re pushing a boulder uphill!

You are doing everything possible to make finding new business as difficult as possible.

It’s no wonder it doesn’t seem like any fun!

You need an integrated prospecting campaign that includes email and phone calls to get appointments with the least amount of effort.

If you do this correctly you will get 3-5x the results from your prospecting efforts and crush your competition!

But Isn’t Making Phone Calls Lame, Uncool… Only For People That Don’t Understand How To Market?!

You’d think so based on everything you read these days.

I don’t think you should be making pure cold calls. That’s the most unsophisticated, brute force way of building your business.

You SHOULD be using calls as a part of integrated prospecting campaigns that includes email to get your prospects attention and warms them up to your call.

We’ve tested every marketing approach in the book over the last few years, and NOTHING works better than using email and phone calls to get business owners in a sales conversation with you.

And Look…I Haven’t Made A Sales Call Myself In Years!

I Have Other People Do That For Me, And You Can Too.

I’m not suggesting you have to do all of the work yourself. Believe me, I’m all about creating a business where the dirty work is done for me.

Take this system and give it to somebody else to follow.

Outsource it. Hire salespeople. I’ll show you how.

Who Am I, And Why Should You Listen To Me?

I have a track record of building businesses with focus on local/smb’s – in my experience nothing has provided more consistent results and bang for the buck than the system I’m about to show you.

My first business was a 3x Inc 5000 company that I grew from scratch using this EXACT system as our primary sales tool, and grew to millions of dollars in recurring revenue before selling it.

My local agency providing offline marketing services to small businesses around the country grew even faster than my first business, growing to over $300k in recurring revenue each month in just 18 months time – while I was still working 60 hour weeks at my old business – selling the same stuff you are selling – SEO, websites, local directory submission, etc. – and using this exact system as our primary sales tool.

My Salespeople Regularly Pulled In $50,000 Per Month Or More In Sales!

Here’s a look at ACTUAL SALES RESULTS – from NEW CUSTOMERS – of my two sales guys:

I can assure you, these guys aren’t super-human and weren’t born with some sort of prospecting gene that you missed out on! They have simply been taught a formula that works, and they follow it religiously.

See What Others say about our training:

What I have learned from Mike is very simple; how to plan for growth, how to execute for growth, and how to manage that growth in my business. 

Nehal Kazim

Founder - AdPros Agency

get actual examples of 'services that scale' businesses!
I've spent years researching and I've found a collection of my FAVORITE examples of businesses that have escaped the time-for-money trap and created scalable business models...

...and I've combined them ALL into one "Services That Scale Swipe File"!

get the 'relationship bridge blitzkrieg campaign' today for only $17!

Build your authority, fill your opportunity pipeline, and sell with confidence!

The R4 Sales + Marketing System...

The "Relationship Bridge Blitzkrieg Campaign" will show you...

  • Works no matter what services you are selling or who you're selling to (it's truly a 'universal' framework)...
  • Positions you as an expert and preferred person to work with, even if you are brand new to the industry (I designed it to train my junior salespeople)...
  • ​Instills confidence in your prospects that you aren't just trying to make a sale and actually have the ability to help them...
  • Shows you *exactly* what you should be selling to your prospective customer...
  • Gets you paid premium prices for your services...
  • ​Is EASY to learn, whether you are new or experienced in this business...
  • Gives you the exact conversation structure, language, and questions to use to sound like a pro, control the conversation, and make the sale.

And We Close All Of Our Deals On The Phone!

We Never Meet With Our Clients In Person!!!

Once you’re able to do that, “Local” takes on a whole new meaning!

Now you can sell to “Local” clients wherever they may be, which has been one of the secrets to our fast growth.

It’s the ultimate sales model!

As a result, we built a REAL business.

To prove to you that I’m not just blowing smoke, I did a quick video tour of our office and team – check it out:

And Now I’m Passing On My Secret Formula To You…

(Product images show for visualization purposes only and no physical product will be sent to buyers.

The Chase Formula is delivered electronically via our Local Sales Lab membership website)

The content you downloaded is an excerpt from this system.

As a thank you for grabbing our free download, you can get the complete Chase Formula System (which is normally sold at $97) for only $17 today!



Recordings of Live Training Calls

Call topics include:

  • Phone Sales: Secrets and Strategies - Let Mike teach you the secrets he’s learned so you can approach your sales calls with confidence and start counting on more closes!
  • The Power of Question-based Selling - Learn to leverage questions to explore your prospects’ pain points and better fit your services to fit your prospects’ needs.
  • Objection Handling: Brush Off Their Brush Offs! - Get strategies on powering through inevitable objections from prospects so you get the chance to prove the value of your services.
  • Closing the Sale! - Learn the top strategies to ensure you reap the benefits of all your hard work with higher sales conversions and more money in the bank!

Powerful Sales Tools

  • Sales Goal & Activity Tracker - An interactive tool that helps you gain valuable insight into what’s most effective in your sales approach.
  • Mike Cooch’s Killer Goal-Setting Process - A complete process for documenting clear goals so you can measure success and better understand what your hard work is outlined to deliver.
  • Triangular Role Playing System - This is the easiest and most efficient way I've found to role play your different sales scripts and quickly commit them to memory.

Local Sales Boot Camp Event Recordings

  • Complete recordings of Mike’s educational sessions - Get access to ALL of the training Mike presented at Boot Camp so you can continue to expand your sales skills.
  • A view into the interactive session on perfecting your elevator pitch -Watch as Mike role-plays with Boot Camp attendees and get detailed insight into ways to perfect your pitch.
  • Recorded Q&A session and event wrap up - Hear Mike’s answers to your peers’ questions and get a conclusive wrap up of the live training.

Additional Training to Help You Scale Up!

  • Vertical Domination Training Course - Learn how to leverage channels and aggregators in existing verticals to accelerate your reach and increase sales explosively.
  • How to Hire & Pay Appointment Setters​ - Learn how to find, interview, train and compensate Appointment Setters to help fill your pipeline for you.
  • How to Hire & Pay Salespeople - Learn how to find, interview, and compensate Salespeople so you don't waste a fortune on mis-hires!

Here's What You'll Learn!

  • The 8 step sequence that increases the likelihood of reaching someone by 500%, without any additional effort
  • How to triple the number of prospecting “touches” made in a given amount of time, all while cutting the administrative time of prospecting
  • The magical VIP formula that will eliminate the fear of making calls and ensure that you are a welcome guest, not a pest to avoid
  • How to triple the number of prospecting “touches” made in a given amount of time, all while cutting the administrative time of prospecting
  • How to slide through objections like a hot knife through butter
  • How to set up an interview process that finds you the best callers without sucking up your time
  • The three things your prospecting must have to create a message so powerful that your prospects are practically forced to pay attention to
  • The single-most-important-never-hire-a-salesperson-without-using-this-tactic interview tactic that separates the “men from the boys” in your interview process
  • The biggest mistake that most people make when making calls that practically ensures that they are going to fail
  • The 6 prospecting power boosters – you must be sure to incorporate at least one of these in every touch
  • How many times – and how often – to contact a prospect so that you give yourself the best chance of getting through without becoming a stalker
  • The simple compensation plan you should use to keep your callers motivated and make sure you aren’t spending too much
  • Why a salesperson should never be surprised by an objection again! There are only 4 types of objections – they should be prepared to handle all of them
  • The powerful yet simple tool you can use to track your activity and results to ENSURE you are getting the most productivity from your prospecting efforts

Plus, You’ll Get Videos, Checklists And Tools To Get You

Up And Running Quickly, Including:

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  • 5 Modules - 5 full modules of videos, documents and worksheets you can use to develop your prospecting system and bring in new business faster than the competition
  • Module 1 - Power Messaging – develop the communication strategies that hook the attention of your prospects and get you a conversation
  • Module 2 - The Chase Sequence – the scripts and worksheets you need to build the exact 8 step sequence of calls, emails, and voicemail messages that gives you a 500% better chance of reaching your prospects
  • Module 3- The 6 Prospecting Power Boosters – I’ll show you how to incorporate these into every call to make sure your scripts pack a punch
  • Module 4 - Objection Handling – there are only 4 kinds of objections, and yet most callers are completely unprepared. I’ll teach you all 4 and how to roll past them.
  • Module 5 - Outsourcing – don’t want to do any prospecting yourself? No problem! I’ll give you an interview process to follow and show you where to find the best outsourced callers.
  • Bonus Module - Special Bonus! Some of my favorite tips, tools and resources to make your prospecting a success

When you’re done, you’ll have a complete prospecting system that you can hand over to an in-house or outsourced salesperson and expect to get results!



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 Please text us at 720-650-6865

Or email help@servicesthatscale.com

Get the R4 Sales System for just...

$497 TODAY!

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If you have any questions or concerns, we're happy to help! 

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join the 'MSP Academy' today and you'll also get these FREE bonuses!

Bonus # 1 - The Chase Formula

"the #1 local prospecting system for agencies - over 5,000 copies sold!"
Total Value: $297.00
Let's face it - getting the time and attention of small business owners so you can pitch your services is never easy!

I created the Chase Formula to take my team of untrained salespeople and turn them into prospecting machines to systematically grow our pipeline of opportunities and grow two businesses to multiple seven-figures in revenue.

It's systematic, proven - and now, yours!

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 2 - The R4 Sales

System 2.0

"go from 'salesperson' to 'expert' using The #1 consultative sales system for agencies!"
Total Value: $497.00
How do you have strategic, high-value sales conversations that position you as an expert and trusted advisor, instead of a typical salesperson?

The R4 Sales System 2.0 gives you the exact framework to lead your prospects through a strategic sales conversation that positions your services as the obvious choice to solve their problems!

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 3 - Vertical Domination

"Learn How To Use Channels To Dramatically Accelerate Sales Growth And Dominate Your Niche!"
Total Value: $297
Let's face it, selling to small businesses can be a grind.

The #1 mistake I made when building my first business was using a typical sales process of expensive, time-consuming meetings with prospects and writing proposals, and it's still the #1 mistake most Agencies make today.

I fixed that when I built my second business, and we were able to achieve first-year growth in the second business that took my three-plus years to achieve in my first business! That's crazy-fast growth!

In Vertical Domination, I share how to focus your services, sales, and marketing so you can leverage channels to create explosive growth in revenue and profitability instead of the slow grind.

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 4 - Content Delivered

"new content created for your monthly so you can market your agency like a pro!"

Total Value: $97.00/month

You know you should be using content to market your Agency...but creating all of that content is a full-time job!

Content Delivered delivers you the blog posts, social media posts, and newsletter content you need every month to market your Agency like a pro!

Get This For FREE When You Join The 'MSP Academy' Today! 


Who is this for?

This is for Agencies that are committed to creating and selling 'productized' services - based on systems and technology - that give you scalability, high-margins even at low price points, and sticky recurring revenue - so you can escape the get off of the 'Agency treadmill' of selling your time and expertise.

Who is this NOT for?

This is NOT for Agencies that want to focus on a typical 'time and talent' professional services model of hourly billing, projects, high price points and traditional sales cycles.

Who is this ALSO NOT for?

This is ALSO NOT for anyone looking to simply 'copycat' their way to success. This program is designed to teach you how to build a real sustainable business that is differentiated from your competition - which means you'll need to be willing to think for yourself and put in the work.

Will this work for my niche?

YES!! The service design and sales strategies will work to develop and sell services in any niche!

What will I accomplish?

The foundation of the program is the Services That Scale Foundations Masterclass - a 16-module training program designed to help you clarify who your Core Customer is, what 'jobs' they need done by your services, develop your service packages, strategically design a 'Signature System' that makes you unique in the market, and launch your sales and marketing process so you can focus on growing your business with clarity and confidence.

How much time will I have to invest to complete the program?

That's completely up to the individual. The program is delivered over 12 weeks, and every training module will have several hours of work to do that goes along with it. But if you already have a niche, services you are offering, etc - you will go through the program much faster than someone that is start from scratch.

I don't have 12 weeks - can I go faster?

No, the program is designed to be worked through sequentially. If you don't have 12 weeks to invest in building your business, then this program isn't right for you.

If the program is 12 weeks, why would I pre-pay for a year?

Because building a business is never a straight line. Although the program is 12 weeks, you will very likely have questions and will benefit from ongoing coaching as you implement what you've learned. Pre-paying for the year is the most affordable way to get very hands-on coaching and support throughout the year as you build your business. You'll also get a one-on-one coaching call with Mike Cooch when you pre-pay for the year.

When does the program begin?

The training is evergreen - you can join at any time. Weekly coaching and support calls are ongoing.

I can get access to MSP Academy for FREE?

YES! Just sign up for Highlevel through our affiliate link at the $297 level or higher and you'll have FREE access as long as you remain a customer!

I'm already in the Services That Scale Course/the Services That Scale Mastermind...how is this different?

The Services That Scale Course and Mastermind introduce a variety of different scalable service models and overall strategies and tools for building a scalable business.

MSP Academy is specifically focused on the model of being a 'Marketing Systems Provider' and gives you very hands-on weekly coaching and support to help you execute this model at your business.

MSP Academy members also get access to the Leverage Selling Foundations Masterclass ($2,497 value) to help you build the overall sales and marketing growth engine for your business.

Do I have to use Highlevel to benefit from MSP Academy?

No, you can apply what you'll learn at MSP Academy to develop your business and services around any technology you determine is the right fit for you. I believe Highlevel has unique opportunities for most small business-focused Agencies, so most of our specific examples will take advantage of Highlevel.

Click here to learn more about why I'm such a believer in the Highlevel platform.

Do I have to invest in the White Label version of Highlevel right now?

No! You only need that if you want to completely customize Highlevel so that you can offer the platform as if it's your own SaaS under your brand, but that's not necessary for most services. But if you'd really like to do that, invest in White Label when you have customers and cash flow coming in to justify it.

Do I have to invest in the Agency Unlimited version of Highlevel right now?

Yes, the Agency Unlimited version of Highlevel gives you the ability to have customer accounts on the platform as well, which is necessary to take advantage of the MSP Academy model.

Do I have to invest in the SaaS version of Highlevel right now?

No, but ultimately you'll likely want to in order to take full advantage of the MSP Academy model.

What if I've already signed up for Highlevel through somebody else?

No problem! You can still join MSP Academy by paying for it.

What if I've already signed up for Highlevel through you?

Thank you! If you are signed up at a plan paying $297/month or more, you will automatically be invited to MSP Academy. If you are signed up at less than $297/month, simply upgrade your account within HighLevel and we will then invite you to join MSP Academy at no additional cost.

What if I have a very small budget?

Then you're going to have to hustle harder to build your business! And I would HIGHLY recommend that you take advantage of Highlevel, as it's absolutely the most affordable way to build your business. Highlevel gives you all of the tools you need to run your business and provide services - website builder and hosting, funnel builder, email, SMS, call tracking, and much more - at a fraction of the price of what you'd pay for those things individually. And MSP Academy is by far the most affordable and effective way to get the training, templates, tools and coaching you need to succeed.

What if I still have questions?

You can use the form floating down on the lower right of this page, text me at (720)650-6865, or email help@servicesthatscale.com and we'll gladly do our best to answer them.

Is there a guarantee?

Yes, all of our programs have a 30-day no-questions-asked refund period.

Here’s Why The Formula Will Work For You…

When we first launched The Chase Formula, we offered it out on the Warrior Forum, here are actual comments from our Chase Formula buyers:

I’ve spent the last 15 years of my life selling to small businesses, I’ve hired dozens of salespeople, and I’ve learned a lot in the process.

I know that the best salespeople are confident in what they are doing, have fun hunting their money, and have a system they follow to a “T” – they don’t wing it.

I’ve taken the most important lessons from my experience and boiled them down into a system that is easy to follow and gets results.

When you have a proven system, you have confidence, and dare I say…prospecting becomes fun.

Making money is fun.

Knowing that the only thing between you and your money is sending a few emails and picking up the phone…is fun.

That’s what this system will give you.



Pay in full now and save $57
If you have any questions or concerns, we're happy to help! 

 Please text us at 720-650-6865

Or email help@servicesthatscale.com

Bonus # 5 - Agency Acceleration

"The 7 Most Important Strategies to Rapidly Accelerate the Growth, Profitability, and Value of Your Agency Business !"
Total Value: $97.00
What are the 'secrets' to scaling your Agency to seven-figures and beyond in recurring revenue?

There are no 'secrets', but there are seven strategies that - after building two businesses to multiple seven-figures - I know are critical if you want to stop trading your time for money and build a real business!

Get This For FREE When You Join The 'MSP Academy' Today! 

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As with all of our products, this one is backed by our unconditional 30-day money-back guarantee.

If you aren't satisfied for any reason, just let us know, and we'll promptly refund your money.

Frequently Asked Questions
I already have a Shopify store...does this still apply to me?

YES! Applying the eCom Sales Funnel approach is the fastest way we’ve found to dramatically accelerate the growth of our Shopify store!

I’m selling on Amazon...does this still apply to me?

YES! You can use this approach to a) start selling to people off of Amazon so you can build your own customer list, b) drive more people to Amazon to buy your products, or c) both.

I hear you use free + shipping funnels....another guru said those are ‘dead’.

Yes, we’ve heard that too. Thank goodness we didn’t listen to that advice or we’d have lost out on $1.5 million in sales over the last six months! Companies like Honest.com, Oral Brush, and Survival Life and us are all using free + shipping with great success. Why? Because they work! They’ve worked since people started using direct mail to get new customers, and they’ll continue working as long as people like free stuff (forever!)!

What if I don’t have a product to sell?

We show you how to pick a market and pick products to offer in your funnel. We also show you how to test your offers before you invest in any inventory. In other words, no problem!

What tools/software do I need to use to make this work?

You’ll need to set up some very basic web pages, an email auto-responder, and some sort of shopping cart. We use Clickfunnels to do all of this, and we HIGHLY recommend that you do as well. We give you a free trial to get started with them, but it’s entirely up to you if you want to use something else.

How will I get traffic to my offer?

We recommend that everyone starts with Facebook ads due to the many advantages of the Facebook advertising platform.

What if I don’t have experience with Facebook advertising?

The great thing about this model is that you don’t have to be very experienced or very good at advertising to make it work. We’ll show you the fundamentals of how to get started. One of the optional product upgrades we have available is our system covering step-by-step how to scale your Facebook ad campaigns from your first ad to thousands of customers.

Are there any upsells?

Yes, we have to optional upgrades. The first is sharing the marketing templates we’ve used successfully at our business. The second is the system I developed to scale my Facebook ad campaigns step-by-step from my first ad to thousands of customers. Both are optional, and both are heavily discounted from their normal price for those that purchase the Simple eCom Launch System as part of this offer.

Will you help me be successful?

That’s our goal! We have a Facebook group where we are always available, an excellent support team, and options for more hands-on training if you’d like. But, of course, it’s up to you to take action!

Have other people used your approach and training successfully?

Yes! We have a lot of great success stories from people that have gone through our training, launched their funnels, and started selling within weeks! Some are making a nice second income, others have left their jobs and are pursuing their ecommerce business full time.

Is this product guaranteed?

Yes! Every product we offer is backed by a 30 day, no hassle, 100% money back guarantee. Invest with confidence!

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