Text Us: 720.650.6865

High-Leverage Agency LIVE Starts In:

Text Us: 720.650.6865

MSP Academy LIVE Starts In:

Specifically For Digital Agencies Serving Small Businesses:

The high-leverage agency

A complete model for success selling + delivering marketing systems to the small business community using the Highlevel CRM software platform.

The High-Leverage Agency is a turnkey system using the Highlevel software platform to sell and deliver marketing systems to small businesses.

The High-Leverage Agency System

A complete sales, marketing, and service delivery system using Highlevel to build a scalable, profitable business.

Live Training

Weekly live training calls with 3X INC 5000 winner and multi-seven figure entrepreneur Mike Cooch.

Private Community

A private community of a select group of action-taking peers that are committed to building their business.

Hurry! The Price Goes Up To $297 In:

based on the strategies i used to build...

two seven-figure businesses providing services to the small business community
The 65% Discount Ends In:

I spent years trying to sell 'consulting' and 'agency' services the way everyone else was doing it.

Custom services. Project work. Selling my time and talent.

But it wasn't working for me...or for anybody else for that matter.

NOBODY in the industry had built a scalable business selling to the small business community.

i knew that doing custom 'Agency' work wasn't working.

I tried to fix it by...

  • Raising my prices so I could earn more.That didn't work...it only slowed down sales, caused our clients to scrutinize our every move, and required me to higher more experience, more expensive salespeople.
  • ​Requiring everyone on my team to bill even more hours. That didn't work...it only caused burnout.
  • Trying to raise our status as 'experts' by learning more of the 'cutting edge' strategies. That didn't work...we spent all of our time learning and NOT DOING!
I knew i needed a better model...

so i set out to find it.

I went to business school and spent my entire time studying every business - in any industry - that had successfully sold services to small business and was able to scale up.


(There aren't many of them!)


I studied
what kinds of products and services could actually be sold, delivered, and scaled fast.


I identified the best practices so I could apply them to my business.


I was
SHOCKED by what I had discovered...

the real secret to creating scalable services is:

doing less, NOT more!

Think about it! The professional services firms of the world: lawyers, accountants, agencies - none of them have figured out how to scale selling to small businesses!

They all 'do more' for their demanding clients every day but never get ahead...they just trade their time for money their entire career!

The businesses that scale selling to small businesses are using technology to deliver value using 'productized services' and automation

  • Web hosting

  • Quickbooks

  • Amazon Web Services

  • Your mobile phone service

  • Groupon

  • Mailchimp

  • Hubspot

  • Demand Force

These are the services that scale...and not a single one of them does custom 'Agency' work or bills their time!

I was working hard...they were working smart!

So i made the commitment to
work smarter. NOT harder.

I asked myself some powerful (but scary at the time!) questions:

What if we removed the complexity from the services we offered, and instead focused on services that could be sold and delivered by 'non-experts'?

What if we only offered services that we could automate using software, or that leveraged assets that we built, so we could offer much lower prices to our customers?

What if it turns out that the majority of small businesses don't want 'Agencies' or 'Consultants' anyway...they just want a job done?!

So I got to work.

i remodeled how we did things...drastically!

  • I simplified our services, only offering services that could be highly automated or turned into step-by-step processes anyone could follow...
  • ​I turned our vague 'Agency' and 'Consulting' services into easy-to-understand, recurring-revenue 'productized services' with clear packages and set price points...
  • I got rid of all proposal writing and in-person sales meetings and simply posted our service packages on our website with two buttons: one to buy and the other to contact us if they had questions.
The results?
they speak for themselves...

I was told many, many times that I was nuts and it wouldn't work.

(I was literally called out an industry event and told I was going to ruin the industry!)


But it did work...and customers responded to it so well that
we grew FAST!

In fact, it worked so well that our model was copied throughout the industry and is now very much the standard for how things are done.

It worked so well that our success got us a lot of attention, and ultimately...

we were able to sell our business for a Multi-seven figure exit!

Typical professional services business are notoriously hard to sell for any decent money...but our model was very attractive to buyers because of the way we structured our services.

We had proven that our 'Productized Services' were a better business model than typical Agency or Consulting services.

And just like any serial entrepreneur would...I wanted to see if I could do it again!

And so I couldn't help but wonder...

would our strategies work again...

in the marketing agency industry?

I took the lessons I had learned at Everon and refined our model when creating my Digital Marketing Services business, Kutenda.

And it worked again.

This time we grew CRAZY FAST! 

Check out this snippet from our writeup in the Colorado Companies to Watch Business Awards:

36 employees just over one year into building the business...That's crazy growth!

And I can assure you...

...the way we packaged and sold our services at Kutenda looked NOTHING like the typical Agency model that most struggle with today.

And just as important was that we built our own technology platform that allowed us to scale our services quickly and affordably.

That technology is long gone by now...

Which is where highlevel comes in...

I knew immediately that Highlevel would change the industry, because I'd experienced the benefits of having my own similar platform firsthand .

I was fortunate to get to know the Highlevel team early in their development, and realized I had an opportunity to make a real impact in the industry by helping other Agencies learn to tap into Highlevel's potential the right way.

I've since become one of their biggest advocates and partners.

I'm proud of the recognition I've earned from them, and more importantly, for the role I get to play in helping Highlevel transform this industry.

it took me years of trial-and-error to develop this model...

you get a shortcut!

i used my proven strategies and frameworks to build a complete marketing services system Based on highlevel so you can have massive head start.

Selling marketing services to small businesses IS a great opportunity...but it must be done right.

(And TBH...it can be a nightmare if it's done wrong!)

Productized services - the ones I've spent my career designing, selling, and delivering - that sit on top of Highlevel's software are the answer!

By structuring your services correctly and leveraging Highlevel properly you'll experience incredible benefits:

  • ​Your services become easier to sell...
  • ​Your business becomes easier to run...
  • ​You have much more flexibility with your time...
  • ​Your business becomes more profitable...
  •  And your business can actually be sold!

This is what I've done for nearly 20 years, and I packaged it all up into a complete, turnkey system in The High-Leverage Agency.

The High-Leverage Agency is A complete model for success

selling + delivering marketing systems using Highlevel CRM

The High-Leverage Agency system

Hurry! The Price Goes Up To $297 In:
Frequently Asked Questions
I already have a Shopify store...does this still apply to me?


YES! Applying the eCom Sales Funnel approach is the fastest way we’ve found to dramatically accelerate the growth of our Shopify store!


I’m selling on Amazon...does this still apply to me?


YES! You can use this approach to a) start selling to people off of Amazon so you can build your own customer list, b) drive more people to Amazon to buy your products, or c) both.


I hear you use free + shipping funnels....another guru said those are ‘dead’.


Yes, we’ve heard that too. Thank goodness we didn’t listen to that advice or we’d have lost out on $1.5 million in sales over the last six months! Companies like Honest.com, Oral Brush, and Survival Life and us are all using free + shipping with great success. Why? Because they work! They’ve worked since people started using direct mail to get new customers, and they’ll continue working as long as people like free stuff (forever!)!


What if I don’t have a product to sell?


We show you how to pick a market and pick products to offer in your funnel. We also show you how to test your offers before you invest in any inventory. In other words, no problem!


What tools/software do I need to use to make this work?


You’ll need to set up some very basic web pages, an email auto-responder, and some sort of shopping cart. We use Clickfunnels to do all of this, and we HIGHLY recommend that you do as well. We give you a free trial to get started with them, but it’s entirely up to you if you want to use something else.


How will I get traffic to my offer?


We recommend that everyone starts with Facebook ads due to the many advantages of the Facebook advertising platform.


What if I don’t have experience with Facebook advertising?


The great thing about this model is that you don’t have to be very experienced or very good at advertising to make it work. We’ll show you the fundamentals of how to get started. One of the optional product upgrades we have available is our system covering step-by-step how to scale your Facebook ad campaigns from your first ad to thousands of customers.


Are there any upsells?


Yes, we have to optional upgrades. The first is sharing the marketing templates we’ve used successfully at our business. The second is the system I developed to scale my Facebook ad campaigns step-by-step from my first ad to thousands of customers. Both are optional, and both are heavily discounted from their normal price for those that purchase the Simple eCom Launch System as part of this offer.


Will you help me be successful?


That’s our goal! We have a Facebook group where we are always available, an excellent support team, and options for more hands-on training if you’d like. But, of course, it’s up to you to take action!


Have other people used your approach and training successfully?


Yes! We have a lot of great success stories from people that have gone through our training, launched their funnels, and started selling within weeks! Some are making a nice second income, others have left their jobs and are pursuing their ecommerce business full time.


Is this product guaranteed?


Yes! Every product we offer is backed by a 30 day, no hassle, 100% money back guarantee. Invest with confidence!


Save 83% When You Buy Stick Strategies Right Now!
here's what's included:

The R4 Framework™️...that shows you how to present yourself as a marketing authority and demonstrate leadership to your customers ($297.00 Value)

 The R4 Sales + Marketing System...the leading strategic sales system in the Agency market for 10+ years ($497.00 Value)

R4 Strategic Sales Scripts...the exact language you'll use to sell from a position of authority at every step of your sales process ($297.00 Value)

The Agency Sales Funnel Bootcamp...the step-by-step training and R4 Sales + Marketing Snapshot to launch your sales process on Highlevel ($497.00 Value)

The R4 Surge to SaaS Journey...the framework that shows you how to sell 'Systems as a Service' to your prospects that communicates the full value of what you'll do for them and easily positions you to generate up-front income and recurring revenue ($297.00 Value)

The R4 Surge to SaaS Implementation Path...that shows you how to successfully implement your marketing system for your customers ($297.00 Value)

The R4 Service Alignment Tool...that shows you which services and Highlevel features to offer your customers and how to package and price them for profitability ($297.00 Value)

The R4 Marketing Audit...you'll use to determine the current 'state' of your prospect's marketing system and demonstrate to them their opportunity to improve with your systems ($297.00 Value)

Highlevel Sales and Service Delivery Snapshots...to help you quickly take advantage of Highlevel's capabilities without reinventing the wheel ($997.00 Value)

Financial Modeling Tools...to show you the right margins and metrics you need to reach your financial goals ($297.00 Value)

Sales, Marketing, and Service Delivery Blueprints...including sales scripts, marketing campaigns, and training to help you quickly launch and deliver your services ($997.00 Value)

44 Content Marketing Templates...to help you quickly create content that will attract prospects and fill your pipeline with opportunities ($497.00 Value)

Social Growth M.A.P.s...Marketing Action Plans that show you the most efficient way to share your content and build your audience on social media ($97.00 Value)

Membership in the Moguls Community...our private, customers-only community where you'll find high-quality peers to collaborate with and support you ($497.00/year Value)

 Two Live Training Calls Each Week...one covering sales and marketing, the other covering operations and service delivery, so that you are always learning and have the opportunity to ask questions and get help. ($497.00 Value)

 BONUS #1: The Growth Operating System...the set of tools that Mike Cooch has assembled over 20 years as an entrepreneur that have helped him build and manage seven-figure businesses in four different industries  (PRICELESS)

 BONUS #2: Content Delivered Done-for-You Marketing Content...blog posts, social posts, and newsletters created for you each month to save you time and money ($497.00/year Value)

build a business that doesn't require trading your time for money

Not an Agency...a 'Marketing systems provider' (MSP)

I use the word 'Agency' in the name of the program because that's the word that's commonly used and understood in the industry, but the last thing I want you to do is build an Agency.

As I made clear earlier on this page, the traditional Agency model DOES NOT WORK when selling to small businesses.

Trading your time and talent for the very limited amount of money a small business can afford to pay is a fool's errand.

The High-Leverage Agency is not about custom agency services or trading time and talent for money. Instead, it's about selling a scalable marketing system.

I refer to this as the 'Marketing Systems Provider' (MSP) model.

The MSP model has been proven to be a better business model than traditional agencies, with higher valuations and more predictable revenue streams.

Businesses like Demandforce and PatientPop have used the MSP model to achieve great success.

This is also the model that I used to grow Kutenda to 36 employees in 18 months at the beginning of a major recession.

the four a's of the MSP model

The MSP model's service delivery is based on assets, activities, automation, and access.

  • Assets: the Highlevel software, marketing campaigns, landing pages, workflows, etc

  • Activities: there are regular marketing activities that will be performed by your service - sending out email campaigns, posting on social media, collecting and posting reviews, etc

  • Automation: the activities will be done primarily through the automation capabilities of Highlevel

  • Access: customers must pay for access (your monthly fee), or they lose use of the assets and the activities will stop.

This is a far superior model than selling your time and talent.

The MSP model is a long-term, recurring revenue model, which means you can escape the boom and bust cycle of custom work or projects.

It's also incredibly scalable, enabling you to deliver your services to many customers without scaling your team or expenses.

The result is a much more profitable business model and a lifestyle that is dramatically different from the constant treadmill of traditional Agency services.

The High-Leverage Agency provides a complete, turnkey MSP Model that is flexible enough to be use in any industry.

The program is based on a strategic foundation, the R4 Sales + Marketing System, which has had enduring success in this market for over a dozen years because of its speed to learn, simplicity, and effectiveness.

Then, the R4 Surge to SaaS Framework and its various tools guide you through service delivery utilizing Highlevel's capabilities and our snapshots.

All of this with access to my community, coaching, and support.

Join 500+ Of Your Agency Peers!

join a community of entrepreneurs committed to building profitable, fast-growth businesses that give them more freedom, more money, and more impact!

Accelerate Your Implementation

Get access to two live training calls with Mike Cooch each week - and a community of your peers - to help you rapidly implement the High-Leverage Agency System.

Grow with confidence

The High-Leverage Agency is built off of proven best practices, metrics, and financial models used to build two multi-seven figure businesses selling to the small business community.

Get the support you need

Join a community of your peers for support and get access to regular training calls with 3X INC 5000 winner Mike Cooch and other experts.

Why choose The high-leverage agency

As your model for success selling + delivering marketing systems to the small business community?

The high-leverage agency...

* Is A Turnkey System Using Highlevel to offer scalable, recurring revenue, high-margin services…so you can stop trading your time for money!

* Works in a Wide Range of Industries...unlike other programs that focus on just one industry, The High-Leverage Agency works in any niche.

*Built on 'First Principles', Not Short-Term Tactics...the program focuses on strategic principles that are effective over time, rather than short-lived trends and tactics that quickly lose their effectiveness.

*Based on Assets, Access, Automation, and Activities, not trading your time and talent for money...so you can get off of the typical Agency treadmill of trading your time for money.

*Gives You Flexibility to Sell Multiple Services...relying on a single service limits your options. The High-Leverage Agency program equips you with various services to offer, increasing your chances of winning clients.

*Includes Long-term Support...with High-Leverage Agency, you'll have access to a support team that's been working with Agencies for over 10 years and is committed to your long-term growth, unlike some affiliate marketers who offer little follow-through.

*Based on Real-world Experience and Success...Mike Cooch has built multiple successful, multi-seven figure services businesses selling to small businesses and understands the unique challenges you'll face.

*Shows You How To Stand Out From The Competition...you'll learn how to use The High-Leverage Agency's systems to stand out in the marketplace with a differentiated offer of your own so you won't be just another Highlevel Agency selling the same software as everyone else.

*PROVEN! Save Time, Money, and Mistakes! The High-Leverage Agency program is a complete model built off of proven results building two multi-seven figure businesses - don't waste your time experimenting on your own or learning from the wrong source who hasn't 'been there, done that'.

get off of the agency treadmill for good

Design, Sell, And Deliver 'Productized', Automated, High-Margin, Recurring Revenue Services Based On Systems And Software...NOT Hustle!

Productize Your Services

The foundation of this program is a transition from custom services based on time and expertise, to 'productized' services that are high-margin, recurring, largely automated, and more profitable and scalable.

Develop a Winning Strategy

There is way too much competition to be another 'me too' service provider that just slaps your logo on white-label tools. You'll develop a strategy that sets you apart from the competition and fuels growth.

Grow Your Sales Pipeline

You'll finally have a clear, marketable offer that can be promoted with confidence. You'll develop a complete sales and marketing strategy to get attention and drive new opportunities in your pipeline consistently.

Introducing the High-Leverage Agency

MSP Academy solves the most important challenges for Digital Agencies:

MSP Academy members follow our step-by-step roadmap to transition to 'Productized', Automated, High-Margin, Recurring Revenue Services Based On Systems And Software...NOT hustle.

"Why do I seem to get busier, but never get ahead?"

Agency services are based on selling your time and expertise, so 'success' means your time is more in demand than ever. MSP Academy will get you off of that treadmill by helping you create and sell systems instead.

"Why does my overhead grow with every customer?"

Agency services require you to add people, which are expensive, need to be trained, and eventually leave. MSP Academy shows you how to leverage systems and automation so you can scale without as much overhead.

"How do I personally get out of delivering services?"

MSP Academy shows you how to create a product instead of being the product, so you can separate yourself from the service delivery process.

"How do I increase my customer retention?"

Retention is achieved when you have 'alignment' between your services, price points, and the customer's mindset, which comes from targeting the right customers with the right solution (Agency services are terrible for this in the SMB marketplace). In MSP Academy you'll learn how.

"How can I stand apart from the competition and sell more quickly and easily?"

In MSP Academy you'll learn how to create a 'Signature System' that is unique and the marketplace and package your system with clear benefits and price points to make it easier for your prospects to buy - no more long sales processes and proposals.

"How can I create recurring revenue so I'm not starting over every month?"

MSP Academy will show you how to structure service packages with the right value propositions and price points to build a base of recurring revenue so you don't have to start over each month.

See What Others say about our training:

"Thank you Michael Cooch. Your training, coaching and guidance over the years has been instrumental in our continued growth and success."
Josh Nelson
CEO Plumbing & HVAC SEO, INC 5000 Award Winner

From 'agency' to 'marketing systems provider'

The Roadmap is a step-by-step process to transform your business for scale and profitability.

See What Others say about our training:

What I have learned from Mike is very simple; how to plan for growth, how to execute for growth, and how to manage that growth in my business. 

Nehal Kazim

Founder - AdPros Agency

get actual examples of 'services that scale' businesses!
I've spent years researching and I've found a collection of my FAVORITE examples of businesses that have escaped the time-for-money trap and created scalable business models...


...and I've combined them ALL into one "Services That Scale Swipe File"!

get the 'relationship bridge blitzkrieg campaign' today for only $17!

Build your authority, fill your opportunity pipeline, and sell with confidence!

The R4 Sales + Marketing System...

The "Relationship Bridge Blitzkrieg Campaign" will show you...

  • Works no matter what services you are selling or who you're selling to (it's truly a 'universal' framework)...
  • Positions you as an expert and preferred person to work with, even if you are brand new to the industry (I designed it to train my junior salespeople)...
  • ​Instills confidence in your prospects that you aren't just trying to make a sale and actually have the ability to help them...
  • Shows you *exactly* what you should be selling to your prospective customer...
  • Gets you paid premium prices for your services...
  • ​Is EASY to learn, whether you are new or experienced in this business...
  • Gives you the exact conversation structure, language, and questions to use to sound like a pro, control the conversation, and make the sale.

MSP Academy is a complete system to help you succeed

You'll get access to my Services That Scale Mastermind - packed with training and tools to help you create, sell, and deliver scalable and profitable service - for FREE (normally $997/year).

MBA-Quality Training

You'll get access to the Services That Scale Foundations Masterclass ($2,500) and the R4 Sales System ($497) in MSP Academy - both MBA-quality programs designed to give you true strategic education that is also incredibly practical.

Coaching

You'll get access to the MSP Academy live training calls, as well as weekly Leverage Selling Mastermind calls with Mike Cooch for 12 months, so you'll have all of the personalized coaching and support you need to execute.

Community

You'll have access to a private community so you can mastermind with and get the support of a select group of peers that are as committed to building their business as you are.

What Previous customers have to say About our programs...

77% - Net Promoter Score of Previous Attendees (Apple is a 46% by comparison)

"If you want to learn the right way to do online marketing for businesses, or re-learn the correct way like me, then listen to every word that Michael Cooch says AND more importantly, take immediate action on his teachings and make great recurring income from your own company."

-Barton Murray

"If you are trying to build a business with recurring revenue the first thing you should do is take Mike Cooch's training as you will save yourself years of heartache and expense. Learn what to sell and how to sell it from the start. Mike's no nonsense approach is a breath of fresh air. Mike practices what he preaches and is an excellent person to model yourself after."

-Jeff Baer

"Mike, your no nonsense, no ego, no hyperbole approach is so refreshing in this sea of offer hyped flim-flam. On top of that your knowledge, teaching and materials are on point. It’s clear you care for your audience and want them to succeed. The amount you give is just such good value. I’ve followed A LOT of people over the years, but I’ll be sticking with you Mike for these reasons. Thank you for everything 👍. Big love."

-Mark Persaud

YOU'LL ALSO GET...

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Recordings of Live Training Calls


Call topics include:


  • Phone Sales: Secrets and Strategies - Let Mike teach you the secrets he’s learned so you can approach your sales calls with confidence and start counting on more closes!
  • The Power of Question-based Selling - Learn to leverage questions to explore your prospects’ pain points and better fit your services to fit your prospects’ needs.
  • Objection Handling: Brush Off Their Brush Offs! - Get strategies on powering through inevitable objections from prospects so you get the chance to prove the value of your services.
  • Closing the Sale! - Learn the top strategies to ensure you reap the benefits of all your hard work with higher sales conversions and more money in the bank!
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Powerful Sales Tools


  • Sales Goal & Activity Tracker - An interactive tool that helps you gain valuable insight into what’s most effective in your sales approach.
  • Mike Cooch’s Killer Goal-Setting Process - A complete process for documenting clear goals so you can measure success and better understand what your hard work is outlined to deliver.
  • Triangular Role Playing System - This is the easiest and most efficient way I've found to role play your different sales scripts and quickly commit them to memory.
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Local Sales Boot Camp Event Recordings


  • Complete recordings of Mike’s educational sessions - Get access to ALL of the training Mike presented at Boot Camp so you can continue to expand your sales skills.
  • A view into the interactive session on perfecting your elevator pitch -Watch as Mike role-plays with Boot Camp attendees and get detailed insight into ways to perfect your pitch.
  • Recorded Q&A session and event wrap up - Hear Mike’s answers to your peers’ questions and get a conclusive wrap up of the live training.
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Additional Training to Help You Scale Up!


  • Vertical Domination Training Course - Learn how to leverage channels and aggregators in existing verticals to accelerate your reach and increase sales explosively.
  • How to Hire & Pay Appointment Setters​ - Learn how to find, interview, train and compensate Appointment Setters to help fill your pipeline for you.
  • How to Hire & Pay Salespeople - Learn how to find, interview, and compensate Salespeople so you don't waste a fortune on mis-hires!

Here's What's Included!

MSP Academy is everything you need to Design, Sell, And Deliver 'Productized', Automated, High-Margin, Recurring Revenue Services Based On Systems And Software...NOT Hustle!

  • The R4 Sales System...developed specifically to help Agencies quickly install a high-leverage sales and marketing system that gets you more attention, automatically builds relationships with prospects, and converts opportunities into revenue ($497 Value)
  • Weekly Coaching Calls...12 months of small group calls with ServicesThatScale.com Founder Mike Cooch to give you the personalized coaching and support you need remove bottlenecks and execute with speed ($5,000 Value)
  • Private Community...the MSP Academy has its own private community where you'll be able to ask questions, get feedback, and interact with your peers that are committed to building a successful business ($1,500 Value)
  • Membership in the Leverage Selling™️ Mastermind...where you'll get private access to weekly coaching calls and a private community of your peers to help you develop your sales and marketing strategy and grow your opportunity pipeline ($97/month Value)
  • Access to all Services That Scale™️ Service and Sales Blueprints and Highlevel Snapshots...so you can rapidly implement the services at your business ($997 Value)
  • Access to All Live 'Bootcamps' for Sales, Lead Generation, and Service Delivery held throughout the year to help you sharpen your skills and accelerate growth at your business. ($997.00 Value)

Total Value: $14,658.00

Join MSP Academy Today For Only...

$FREE!

3 ways to join...

Choose the option that's right for you.

⚠️ Re-launch special offer Ending Soon!

Save an additional 25%!

(Coupon will be automatically applied)

RECOMMENDED

FREE

$0

Seriously, totally free when you join Highlevel at the Agency Unlimited Account or higher!

One-Time Payment

$2,500

Save 45% when you pre-pay for 12 months.


Monthly

$997 now + 297/mo

Pay monthly.


Full access to The High-Leverage Agency

Access to The High-Leverage Agency Private Community

No additional costs beyond Highlevel

Access as long as you are a customer of Highlevel

Full access to The High-Leverage Agency

Access to The High-Leverage Agency Private Community

12 months of access

Save 45% versus monthly subscription

Discounted annual renewal ($1,500/year)

1 hour private coaching call with Mike Cooch

Full access to The High-Leverage Agency

Access to The High-Leverage Agency Private Community

Access as long as you stay subscribed

Get the R4 Sales System for just...

$497 TODAY!

Pay in full now and save $57
If you have any questions or concerns, we're happy to help! 

 Please text us at 720-650-6865

join the 'MSP Academy' today and you'll also get these FREE bonuses!

Bonus # 1 - The Chase Formula

"the #1 local prospecting system for agencies - over 5,000 copies sold!"
Total Value: $297.00
Let's face it - getting the time and attention of small business owners so you can pitch your services is never easy!


I created the Chase Formula to take my team of untrained salespeople and turn them into prospecting machines to systematically grow our pipeline of opportunities and grow two businesses to multiple seven-figures in revenue.


It's systematic, proven - and now, yours!

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 2 - The R4 Sales

System 2.0

"go from 'salesperson' to 'expert' using The #1 consultative sales system for agencies!"
Total Value: $497.00
How do you have strategic, high-value sales conversations that position you as an expert and trusted advisor, instead of a typical salesperson?


The R4 Sales System 2.0 gives you the exact framework to lead your prospects through a strategic sales conversation that positions your services as the obvious choice to solve their problems!

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 3 - Vertical Domination

"Learn How To Use Channels To Dramatically Accelerate Sales Growth And Dominate Your Niche!"
Total Value: $297
Let's face it, selling to small businesses can be a grind.


The #1 mistake I made when building my first business was using a typical sales process of expensive, time-consuming meetings with prospects and writing proposals, and it's still the #1 mistake most Agencies make today.


I fixed that when I built my second business, and we were able to achieve first-year growth in the second business that took my three-plus years to achieve in my first business! That's crazy-fast growth!


In Vertical Domination, I share how to focus your services, sales, and marketing so you can leverage channels to create explosive growth in revenue and profitability instead of the slow grind.

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 4 - Content Delivered

"new content created for your monthly so you can market your agency like a pro!"

Total Value: $97.00/month

You know you should be using content to market your Agency...but creating all of that content is a full-time job!


Content Delivered delivers you the blog posts, social media posts, and newsletter content you need every month to market your Agency like a pro!

Get This For FREE When You Join The 'MSP Academy' Today! 

FAQs

Who is this for?

This is for entrepreneurs and Agencies that are committed to servicing the small business community, and that want a proven, turnkey model to sell and deliver marketing services - based on systems, assets, and automation - that give you scalability, high-margins, and sticky recurring revenue - instead of selling your time and expertise.

Who is this NOT for?

This is NOT for Agencies that want to focus on a typical 'time and talent' professional services model of hourly billing, projects, high price points and traditional sales cycles.

Who is this ALSO NOT for?

It is also NOT for Agencies that already have another model they are pursuing and are happy with. If that's the case, stick with that!

This is also NOT for anyone that confuses the word 'turnkey' with meaning you can simply 'copy and paste' your way to success.

While this program is about as turnkey as you can get, it is NOT 'done-for-you', which means you will need to put in the work.

Will this work for my niche?

YES!! The sales and service strategies used in The High-Leverage Agency will work to develop and sell services in any niche!

What will I accomplish?

If you apply everything in the program, you will launch your own High-Leverage Agency, meaning: website, sales funnel, sales & marketing process, service plans, and service delivery.

How much time will I have to invest to complete the program?

There is no 'complete' - it's a program that will continue to support you with ongoing coaching, marketing campaigns, content, etc as you grow. That being said, it's meant to get your business launched - and you selling - in just a few weeks. Execution of that is, of course, up to you.

When does the program begin?

The training is evergreen - you can join at any time. Weekly coaching and support calls are ongoing.

I can get access to The High-Leverage Agency for FREE?

YES! Just sign up for Highlevel through our affiliate link (or upgrade your existing Highlevel account using our affiliate link) and you'll have FREE access as long as you remain a paying customer!

What if I've already signed up for Highlevel through somebody else?

No problem! You can still join The High-Leverage Agency program by paying for it or by upgrading to Pro through our affiliate link.

How do I upgrade my Highlevel account using your link?

If you're an existing Highlevel customer under another affiliate, but would like to upgrade through our link to get access to The High-Leverage Agency, go to gohighlevel.com/saasupgrade and put in our affiliate link: https://www.gohighlevel.com/main-page?fp_ref=lvrg-ventures-inc90 and you'll be all set.


If your account is already through us, you can just upgrade within the billing portal (Agency Settings > Billing > Upgrade).

What if I've already signed up for Highlevel through you?

Thank you! You will receive access to The High-Leverage Agency at no additional cost. Please email help@servicesthatscale.com if you believe you should have access but do not.

How is this different from MSP Academy?

MSP Academy provides you with the overall strategies and tools for building a scalable Marketing Services Provider business.


However, it is meant for you to then take that education and apply it to create a unique service model of your own based on your knowledge and experience.

The High-Leverage Agency takes the same strategies and applies them to give you a complete model for you to follow that is based on Mike Cooch's experience and the Highlevel CRM platform, rather than having you create on your own.

Think of it like getting training to start your own restaurant (MSP Academy) vs investing in a franchise (High-Leverage Agency).

Do I have to use Highlevel to benefit from The High-Leverage Agency?

Yes. I believe Highlevel has unique opportunities for small business-focused Agencies that you can't find anywhere else, and I am basing this program 100% around you using Highlevel to execute.


You can click here to learn more about why I'm such a believer in Highlevel.

If you want to learn to apply my strategies to your business using a different set of tools that you prefer, you'd likely be a good fit for MSP Academy.

Do I have to invest in the White Label version of Highlevel right now?

No! You only need that if you want to completely customize Highlevel so that you can offer the platform as if it's your own SaaS under your brand, but that's not necessary for most services. But if you'd really like to do that, invest in White Label when you have customers and cash flow coming in to justify it.

Do I have to invest in the Agency version of Highlevel right now?

You can start at the entry level of Highlevel (Freelancer) to get started as affordably as possible, but you will quickly need to upgrade.

Why? The Agency version of Highlevel gives you the ability to have customer accounts on the platform, which is necessary to take advantage of The High-Leverage Agency program.

Do I have to invest in the SaaS version of Highlevel right now?

No, but ultimately you'll likely want to in order to take full advantage of The High-Leverage Agency model - specifically the ability to mark up and resell sms, email, and phone services at a profit.

What if I have a very small budget?

Then you're going to have to hustle harder to build your business! And I would HIGHLY recommend that you take advantage of Highlevel and The High-Leverage Agency, as this combination is absolutely the most affordable way to launch and build your business.

Highlevel gives you all of the tools you need to run your business and provide services - website builder and hosting, funnel builder, email, SMS, call tracking, and much more - at a fraction of the price of what you'd pay for those things individually.

And The High-Leverage Agency program is by far the most affordable and effective way to get the training, templates, tools and coaching you need to launch and succeed quickly.

If you can not afford this program, plus living expenses for 90 days, you should probably get a job and save some money until you can.

How much money will I make with The High-Leverage Agency?

We make absolutely no claims that you'll make any money...that is entirely up to you and the work you do/don't put in.

We are going to give you all of the support we can, but you are still an entrepreneur - which means it's all on you to get it done!

What if I still have questions?

You can use the form floating down on the lower right of this page or email help@servicesthatscale.com and we'll gladly do our best to answer them.

Is there a guarantee?

Yes, all of our programs have a 30-day no-questions-asked refund period.

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