A complete sales, marketing, and service delivery system using Highlevel to build a scalable, profitable business.
Weekly live training calls with 3X INC 5000 winner and multi-seven figure entrepreneur Mike Cooch.
A private community of a select group of action-taking peers that are committed to building their business.
based on the strategies i used to build...
I spent years trying to sell 'consulting' and 'agency' services the way everyone else was doing it.
Custom services. Project work. Selling my time and talent.
But it wasn't working for me...or for anybody else for that matter.
NOBODY in the industry had built a scalable business selling to the small business community.
i knew that doing custom 'Agency' work wasn't working.
I tried to fix it by...
so i set out to find it.
I went to business school and spent my entire time studying every business - in any industry - that had successfully sold services to small business and was able to scale up.
(There aren't many of them!)
I studied what kinds of products and services could actually be sold, delivered, and scaled fast.
I identified the best practices so I could apply them to my business.
I was SHOCKED by what I had discovered...
doing less, NOT more!
Think about it! The professional services firms of the world: lawyers, accountants, agencies - none of them have figured out how to scale selling to small businesses!
They all 'do more' for their demanding clients every day but never get ahead...they just trade their time for money their entire career!
The businesses that scale selling to small businesses are using technology to deliver value using 'productized services' and automation:
Web hosting
Quickbooks
Amazon Web Services
Your mobile phone service
Groupon
Mailchimp
Hubspot
Demand Force
These are the services that scale...and not a single one of them does custom 'Agency' work or bills their time!
I was working hard...they were working smart!
I asked myself some powerful (but scary at the time!) questions:
What if we removed the complexity from the services we offered, and instead focused on services that could be sold and delivered by 'non-experts'?
What if we only offered services that we could automate using software, or that leveraged assets that we built, so we could offer much lower prices to our customers?
What if it turns out that the majority of small businesses don't want 'Agencies' or 'Consultants' anyway...they just want a job done?!
So I got to work.
i remodeled how we did things...drastically!
I was told many, many times that I was nuts and it wouldn't work.
(I was literally called out an industry event and told I was going to ruin the industry!)
But it did work...and customers responded to it so well that we grew FAST!
In fact, it worked so well that our model was copied throughout the industry and is now very much the standard for how things are done.
It worked so well that our success got us a lot of attention, and ultimately...
we were able to sell our business for a Multi-seven figure exit!
Typical professional services business are notoriously hard to sell for any decent money...but our model was very attractive to buyers because of the way we structured our services.
We had proven that our 'Productized Services' were a better business model than typical Agency or Consulting services.
And just like any serial entrepreneur would...I wanted to see if I could do it again!
And so I couldn't help but wonder...
would our strategies work again...
in the marketing agency industry?
I took the lessons I had learned at Everon and refined our model when creating my Digital Marketing Services business, Kutenda.
And it worked again.
This time we grew CRAZY FAST!
Check out this snippet from our writeup in the Colorado Companies to Watch Business Awards:
And I can assure you...
...the way we packaged and sold our services at Kutenda looked NOTHING like the typical Agency model that most struggle with today.
And just as important was that we built our own technology platform that allowed us to scale our services quickly and affordably.
That technology is long gone by now...
Which is where highlevel comes in...
I knew immediately that Highlevel would change the industry, because I'd experienced the benefits of having my own similar platform firsthand .
I was fortunate to get to know the Highlevel team early in their development, and realized I had an opportunity to make a real impact in the industry by helping other Agencies learn to tap into Highlevel's potential the right way.
I've since become one of their biggest advocates and partners.
I'm proud of the recognition I've earned from them, and more importantly, for the role I get to play in helping Highlevel transform this industry.
it took me years of trial-and-error to develop this model...
you get a shortcut!
i used my proven strategies and frameworks to build a complete marketing services system Based on highlevel so you can have massive head start.
Selling marketing services to small businesses IS a great opportunity...but it must be done right.
(And TBH...it can be a nightmare if it's done wrong!)
Productized services - the ones I've spent my career designing, selling, and delivering - that sit on top of Highlevel's software are the answer!
By structuring your services correctly and leveraging Highlevel properly you'll experience incredible benefits:
This is what I've done for nearly 20 years, and I packaged it all up into a complete, turnkey system in The High-Leverage Agency.
The High-Leverage Agency is A complete model for success
selling + delivering marketing systems using Highlevel CRM
The High-Leverage Agency system
YES! Applying the eCom Sales Funnel approach is the fastest way we’ve found to dramatically accelerate the growth of our Shopify store!
I’m selling on Amazon...does this still apply to me?
YES! You can use this approach to a) start selling to people off of Amazon so you can build your own customer list, b) drive more people to Amazon to buy your products, or c) both.
I hear you use free + shipping funnels....another guru said those are ‘dead’.
Yes, we’ve heard that too. Thank goodness we didn’t listen to that advice or we’d have lost out on $1.5 million in sales over the last six months! Companies like Honest.com, Oral Brush, and Survival Life and us are all using free + shipping with great success. Why? Because they work! They’ve worked since people started using direct mail to get new customers, and they’ll continue working as long as people like free stuff (forever!)!
What if I don’t have a product to sell?
We show you how to pick a market and pick products to offer in your funnel. We also show you how to test your offers before you invest in any inventory. In other words, no problem!
What tools/software do I need to use to make this work?
You’ll need to set up some very basic web pages, an email auto-responder, and some sort of shopping cart. We use Clickfunnels to do all of this, and we HIGHLY recommend that you do as well. We give you a free trial to get started with them, but it’s entirely up to you if you want to use something else.
How will I get traffic to my offer?
We recommend that everyone starts with Facebook ads due to the many advantages of the Facebook advertising platform.
What if I don’t have experience with Facebook advertising?
The great thing about this model is that you don’t have to be very experienced or very good at advertising to make it work. We’ll show you the fundamentals of how to get started. One of the optional product upgrades we have available is our system covering step-by-step how to scale your Facebook ad campaigns from your first ad to thousands of customers.
Are there any upsells?
Yes, we have to optional upgrades. The first is sharing the marketing templates we’ve used successfully at our business. The second is the system I developed to scale my Facebook ad campaigns step-by-step from my first ad to thousands of customers. Both are optional, and both are heavily discounted from their normal price for those that purchase the Simple eCom Launch System as part of this offer.
Will you help me be successful?
That’s our goal! We have a Facebook group where we are always available, an excellent support team, and options for more hands-on training if you’d like. But, of course, it’s up to you to take action!
Have other people used your approach and training successfully?
Yes! We have a lot of great success stories from people that have gone through our training, launched their funnels, and started selling within weeks! Some are making a nice second income, others have left their jobs and are pursuing their ecommerce business full time.
Is this product guaranteed?
Yes! Every product we offer is backed by a 30 day, no hassle, 100% money back guarantee. Invest with confidence!
The R6 Frameworks™️...the fastest way to learn to present yourself as a marketing authority, demonstrate leadership and key insights to your customers, and sell marketing systems like a pro - even if you have no prior experience! ($297.00 Value)
The R4 Sales + Marketing System...the leading strategic sales system in the Agency market for 10+ years ($497.00 Value)
R6 Strategic Sales Scripts...the exact language you'll use to sell from a position of authority at every step of your sales process ($297.00 Value)
The Agency Sales Funnel Bootcamp...the step-by-step training and R4 Sales + Marketing Snapshot to launch your sales process on Highlevel ($497.00 Value)
The R6 Surge to SaaS Journey...the framework that shows you how to sell 'Systems as a Service' to your prospects that communicates the full value of what you'll do for them and easily positions you to generate up-front cash and recurring revenue ($297.00 Value)
The R6 Surge to SaaS Implementation Path...that shows you how to successfully implement your marketing system for your customers ($297.00 Value)
The R6 Service Alignment Tool...that shows you which services and Highlevel features to offer your customers and how to package and price them for profitability ($297.00 Value)
The R6 Marketing Audit...you'll use to determine the current 'state' of your prospect's marketing system and demonstrate to them their opportunity to improve with your systems ($297.00 Value)
Highlevel Sales and Service Delivery Snapshots...to help you quickly take advantage of Highlevel's capabilities without reinventing the wheel: The R4 Sales System Snapshot, The SaaS Snapshot, The R6 Service Delivery Snapshot, The Birthday Marketing Services Snapshot, The Missed Call Text-Back Snapshot, The Reactivate + Resell Snapshot, The 5F Sales and Marketing Cycle Snapshot, and more! ($997.00 Value)
Financial Modeling Tools...to show you the right margins and metrics you need to reach your financial goals ($297.00 Value)
Sales, Marketing, and Service Delivery Blueprints...including sales scripts, marketing campaigns, and training to help you quickly launch and deliver your services ($997.00 Value)
44 Content Marketing Templates...to help you quickly create content that will attract prospects and fill your pipeline with opportunities ($497.00 Value)
Social Growth M.A.P.s...Marketing Action Plans that show you the most efficient way to share your content and build your audience on social media ($97.00 Value)
Membership in the Moguls Community...our private, customers-only community where you'll find high-quality peers to collaborate with and support you ($497.00/year Value)
Two Live Training Calls Each Week...one covering sales and marketing, the other covering operations and service delivery, so that you are always learning and have the opportunity to ask questions and get help. ($497.00 Value)
BONUS #1: The Growth Operating System...the set of tools that Mike Cooch has assembled over 20 years as an entrepreneur that have helped him build and manage seven-figure businesses in four different industries (PRICELESS)
BONUS #2: Content Delivered Done-for-You Marketing Content...blog posts, social posts, and newsletters created for you each month to save you time and money ($497.00/year Value)
build a business that doesn't require trading your time for money
Not an Agency...a 'Marketing systems provider' (MSP)
I use the word 'Agency' in the name of the program because that's the word that's commonly used and understood in the industry, but the last thing I want you to do is build an Agency.
As I made clear earlier on this page, the traditional Agency model DOES NOT WORK when selling to small businesses.
Trading your time and talent for the very limited amount of money a small business can afford to pay is a fool's errand.
The High-Leverage Agency is not about custom agency services or trading time and talent for money. Instead, it's about selling a scalable marketing system.
I refer to this as the 'Marketing Systems Provider' (MSP) model.
The MSP model has been proven to be a better business model than traditional agencies, with higher valuations and more predictable revenue streams.
Businesses like Demandforce and PatientPop have used the MSP model to achieve great success.
This is also the model that I used to grow Kutenda to 36 employees in 18 months at the beginning of a major recession.
the four a's of the MSP model
The MSP model's service delivery is based on assets, activities, automation, and access.
Assets: the Highlevel software, marketing campaigns, landing pages, workflows, etc
Activities: there are regular marketing activities that will be performed by your service - sending out email campaigns, posting on social media, collecting and posting reviews, etc
Automation: the activities will be done primarily through the automation capabilities of Highlevel
Access: customers must pay for access (your monthly fee), or they lose use of the assets and the activities will stop.
This is a far superior model than selling your time and talent.
The MSP model is a long-term, recurring revenue model, which means you can escape the boom and bust cycle of custom work or projects.
It's also incredibly scalable, enabling you to deliver your services to many customers without scaling your team or expenses.
The result is a much more profitable business model and a lifestyle that is dramatically different from the constant treadmill of traditional Agency services.
The High-Leverage Agency provides a complete, turnkey MSP Model that is flexible enough to be use in any industry.
The program is based on a strategic foundation, the R4 Sales + Marketing System, which has had enduring success in this market for over a dozen years because of its speed to learn, simplicity, and effectiveness.
Then, the R4 Surge to SaaS Framework and its various tools guide you through service delivery utilizing Highlevel's capabilities and our snapshots.
All of this with access to my community, coaching, and support.
Get access to two live training calls with Mike Cooch each week - and a community of your peers - to help you rapidly implement the High-Leverage Agency System.
The High-Leverage Agency is built off of proven best practices, metrics, and financial models used to build two multi-seven figure businesses selling to the small business community.
Join a community of your peers for support and get access to regular training calls with 3X INC 5000 winner Mike Cooch and other experts.
The high-leverage agency...
* Is A Turnkey System Using Highlevel to offer scalable, recurring revenue, high-margin services…so you can stop trading your time for money!
* Works in a Wide Range of Industries...unlike other programs that focus on just one industry, The High-Leverage Agency works in any niche.
*Built on 'First Principles', Not Short-Term Tactics...the program focuses on strategic principles that are effective over time, rather than short-lived trends and tactics that quickly lose their effectiveness.
*Based on Assets, Access, Automation, and Activities, not trading your time and talent for money...so you can get off of the typical Agency treadmill of trading your time for money.
*Gives You Flexibility to Sell Multiple Services...relying on a single service limits your options. The High-Leverage Agency program equips you with various services to offer, increasing your chances of winning clients.
*Includes Long-term Support...with High-Leverage Agency, you'll have access to a support team that's been working with Agencies for over 10 years and is committed to your long-term growth, unlike some affiliate marketers who offer little follow-through.
*Based on Real-world Experience and Success...Mike Cooch has built multiple successful, multi-seven figure services businesses selling to small businesses and understands the unique challenges you'll face.
*Shows You How To Stand Out From The Competition...you'll learn how to use The High-Leverage Agency's systems to stand out in the marketplace with a differentiated offer of your own so you won't be just another Highlevel Agency selling the same software as everyone else.
*PROVEN! Save Time, Money, and Mistakes! The High-Leverage Agency program is a complete model built off of proven results building two multi-seven figure businesses - don't waste your time experimenting on your own or learning from the wrong source who hasn't 'been there, done that'.
The foundation of this program is a transition from custom services based on time and expertise, to 'productized' services that are high-margin, recurring, largely automated, and more profitable and scalable.
There is way too much competition to be another 'me too' service provider that just slaps your logo on white-label tools. You'll develop a strategy that sets you apart from the competition and fuels growth.
You'll finally have a clear, marketable offer that can be promoted with confidence. You'll develop a complete sales and marketing strategy to get attention and drive new opportunities in your pipeline consistently.
MSP Academy members follow our step-by-step roadmap to transition to 'Productized', Automated, High-Margin, Recurring Revenue Services Based On Systems And Software...NOT hustle.
See What Others say about our training:
See What Others say about our training:
What I have learned from Mike is very simple; how to plan for growth, how to execute for growth, and how to manage that growth in my business.
Founder - AdPros Agency
...and I've combined them ALL into one "Services That Scale Swipe File"!
Build your authority, fill your opportunity pipeline, and sell with confidence!
The R4 Sales + Marketing System...
The "Relationship Bridge Blitzkrieg Campaign" will show you...
You'll get access to the Services That Scale Foundations Masterclass ($2,500) and the R4 Sales System ($497) in MSP Academy - both MBA-quality programs designed to give you true strategic education that is also incredibly practical.
You'll get access to the MSP Academy live training calls, as well as weekly Leverage Selling Mastermind calls with Mike Cooch for 12 months, so you'll have all of the personalized coaching and support you need to execute.
You'll have access to a private community so you can mastermind with and get the support of a select group of peers that are as committed to building their business as you are.
"If you want to learn the right way to do online marketing for businesses, or re-learn the correct way like me, then listen to every word that Michael Cooch says AND more importantly, take immediate action on his teachings and make great recurring income from your own company."
-Barton Murray
"If you are trying to build a business with recurring revenue the first thing you should do is take Mike Cooch's training as you will save yourself years of heartache and expense. Learn what to sell and how to sell it from the start. Mike's no nonsense approach is a breath of fresh air. Mike practices what he preaches and is an excellent person to model yourself after."
-Jeff Baer
"Mike, your no nonsense, no ego, no hyperbole approach is so refreshing in this sea of offer hyped flim-flam. On top of that your knowledge, teaching and materials are on point. It’s clear you care for your audience and want them to succeed. The amount you give is just such good value. I’ve followed A LOT of people over the years, but I’ll be sticking with you Mike for these reasons. Thank you for everything 👍. Big love."
-Mark Persaud
Recordings of Live Training Calls
Call topics include:
Powerful Sales Tools
Local Sales Boot Camp Event Recordings
Additional Training to Help You Scale Up!
MSP Academy is everything you need to Design, Sell, And Deliver 'Productized', Automated, High-Margin, Recurring Revenue Services Based On Systems And Software...NOT Hustle!
Total Value: $14,658.00
Join MSP Academy Today For Only...
$FREE!
RECOMMENDED
Seriously, totally free when you join Highlevel at the Agency Unlimited Account or higher!
Full access to The High-Leverage Agency
Access to The High-Leverage Agency Private Community
No additional costs beyond Highlevel
Access as long as you are a customer of Highlevel
Full access to The High-Leverage Agency
Access to The High-Leverage Agency Private Community
12 months of access
Save 45% versus monthly subscription
Discounted annual renewal ($1,500/year)
1 hour private coaching call with Mike Cooch
Full access to The High-Leverage Agency
Access to The High-Leverage Agency Private Community
Access as long as you stay subscribed
Get the R4 Sales System for just...
$497 TODAY!
join the 'MSP Academy' today and you'll also get these FREE bonuses!
I created the Chase Formula to take my team of untrained salespeople and turn them into prospecting machines to systematically grow our pipeline of opportunities and grow two businesses to multiple seven-figures in revenue.
It's systematic, proven - and now, yours!
Get This For FREE When You Join The 'MSP Academy' Today!
The R4 Sales System 2.0 gives you the exact framework to lead your prospects through a strategic sales conversation that positions your services as the obvious choice to solve their problems!
Get This For FREE When You Join The 'MSP Academy' Today!