Text Us: 720.650.6865

High-Leverage Agency LIVE Starts In:

Text Us: 720.650.6865

MSP Academy LIVE Starts In:

Specifically For Digital Agencies Serving Small Businesses:

The high-leverage agency

A complete model for success selling + delivering marketing systems to the small business community.

Why choose The high-leverage agency

As your model for success selling + delivering marketing systems to the small business community?

get off of the agency treadmill for good

Design, Sell, And Deliver 'Productized', Automated, High-Margin, Recurring Revenue Services Based On Systems And Software...NOT Hustle!

Productize Your Services

The foundation of this program is a transition from custom services based on time and expertise, to 'productized' services that are high-margin, recurring, largely automated, and more profitable and scalable.

Develop a Winning Strategy

There is way too much competition to be another 'me too' service provider that just slaps your logo on white-label tools. You'll develop a strategy that sets you apart from the competition and fuels growth.

Grow Your Sales Pipeline

You'll finally have a clear, marketable offer that can be promoted with confidence. You'll develop a complete sales and marketing strategy to get attention and drive new opportunities in your pipeline consistently.

Introducing the High-Leverage Agency

MSP Academy solves the most important challenges for Digital Agencies:

MSP Academy members follow our step-by-step roadmap to transition to 'Productized', Automated, High-Margin, Recurring Revenue Services Based On Systems And Software...NOT hustle.

"Why do I seem to get busier, but never get ahead?"

Agency services are based on selling your time and expertise, so 'success' means your time is more in demand than ever. MSP Academy will get you off of that treadmill by helping you create and sell systems instead.

"Why does my overhead grow with every customer?"

Agency services require you to add people, which are expensive, need to be trained, and eventually leave. MSP Academy shows you how to leverage systems and automation so you can scale without as much overhead.

"How do I personally get out of delivering services?"

MSP Academy shows you how to create a product instead of being the product, so you can separate yourself from the service delivery process.

"How do I increase my customer retention?"

Retention is achieved when you have 'alignment' between your services, price points, and the customer's mindset, which comes from targeting the right customers with the right solution (Agency services are terrible for this in the SMB marketplace). In MSP Academy you'll learn how.

"How can I stand apart from the competition and sell more quickly and easily?"

In MSP Academy you'll learn how to create a 'Signature System' that is unique and the marketplace and package your system with clear benefits and price points to make it easier for your prospects to buy - no more long sales processes and proposals.

"How can I create recurring revenue so I'm not starting over every month?"

MSP Academy will show you how to structure service packages with the right value propositions and price points to build a base of recurring revenue so you don't have to start over each month.

See What Others say about our training:

"Thank you Michael Cooch. Your training, coaching and guidance over the years has been instrumental in our continued growth and success."
Josh Nelson
CEO Plumbing & HVAC SEO, INC 5000 Award Winner

From 'agency' to 'marketing systems provider'

The Roadmap is a step-by-step process to transform your business for scale and profitability.

See What Others say about our training:

What I have learned from Mike is very simple; how to plan for growth, how to execute for growth, and how to manage that growth in my business. 

Nehal Kazim

Founder - AdPros Agency

get actual examples of 'services that scale' businesses!
I've spent years researching and I've found a collection of my FAVORITE examples of businesses that have escaped the time-for-money trap and created scalable business models...

...and I've combined them ALL into one "Services That Scale Swipe File"!

get the 'relationship bridge blitzkrieg campaign' today for only $17!

Build your authority, fill your opportunity pipeline, and sell with confidence!

The R4 Sales + Marketing System...

The "Relationship Bridge Blitzkrieg Campaign" will show you...

  • Works no matter what services you are selling or who you're selling to (it's truly a 'universal' framework)...
  • Positions you as an expert and preferred person to work with, even if you are brand new to the industry (I designed it to train my junior salespeople)...
  • ​Instills confidence in your prospects that you aren't just trying to make a sale and actually have the ability to help them...
  • Shows you *exactly* what you should be selling to your prospective customer...
  • Gets you paid premium prices for your services...
  • ​Is EASY to learn, whether you are new or experienced in this business...
  • Gives you the exact conversation structure, language, and questions to use to sound like a pro, control the conversation, and make the sale.

MSP Academy is a complete system to help you succeed

You'll get access to my Services That Scale Mastermind - packed with training and tools to help you create, sell, and deliver scalable and profitable service - for FREE (normally $997/year).

MBA-Quality Training

You'll get access to the Services That Scale Foundations Masterclass ($2,500) and the R4 Sales System ($497) in MSP Academy - both MBA-quality programs designed to give you true strategic education that is also incredibly practical.


You'll get access to the MSP Academy live training calls, as well as weekly Leverage Selling Mastermind calls with Mike Cooch for 12 months, so you'll have all of the personalized coaching and support you need to execute.


You'll have access to a private community so you can mastermind with and get the support of a select group of peers that are as committed to building their business as you are.

What Previous customers have to say About our programs...

77% - Net Promoter Score of Previous Attendees (Apple is a 46% by comparison)

"If you want to learn the right way to do online marketing for businesses, or re-learn the correct way like me, then listen to every word that Michael Cooch says AND more importantly, take immediate action on his teachings and make great recurring income from your own company."

-Barton Murray

"If you are trying to build a business with recurring revenue the first thing you should do is take Mike Cooch's training as you will save yourself years of heartache and expense. Learn what to sell and how to sell it from the start. Mike's no nonsense approach is a breath of fresh air. Mike practices what he preaches and is an excellent person to model yourself after."

-Jeff Baer

"Mike, your no nonsense, no ego, no hyperbole approach is so refreshing in this sea of offer hyped flim-flam. On top of that your knowledge, teaching and materials are on point. It’s clear you care for your audience and want them to succeed. The amount you give is just such good value. I’ve followed A LOT of people over the years, but I’ll be sticking with you Mike for these reasons. Thank you for everything 👍. Big love."

-Mark Persaud



Recordings of Live Training Calls

Call topics include:

  • Phone Sales: Secrets and Strategies - Let Mike teach you the secrets he’s learned so you can approach your sales calls with confidence and start counting on more closes!
  • The Power of Question-based Selling - Learn to leverage questions to explore your prospects’ pain points and better fit your services to fit your prospects’ needs.
  • Objection Handling: Brush Off Their Brush Offs! - Get strategies on powering through inevitable objections from prospects so you get the chance to prove the value of your services.
  • Closing the Sale! - Learn the top strategies to ensure you reap the benefits of all your hard work with higher sales conversions and more money in the bank!

Powerful Sales Tools

  • Sales Goal & Activity Tracker - An interactive tool that helps you gain valuable insight into what’s most effective in your sales approach.
  • Mike Cooch’s Killer Goal-Setting Process - A complete process for documenting clear goals so you can measure success and better understand what your hard work is outlined to deliver.
  • Triangular Role Playing System - This is the easiest and most efficient way I've found to role play your different sales scripts and quickly commit them to memory.

Local Sales Boot Camp Event Recordings

  • Complete recordings of Mike’s educational sessions - Get access to ALL of the training Mike presented at Boot Camp so you can continue to expand your sales skills.
  • A view into the interactive session on perfecting your elevator pitch -Watch as Mike role-plays with Boot Camp attendees and get detailed insight into ways to perfect your pitch.
  • Recorded Q&A session and event wrap up - Hear Mike’s answers to your peers’ questions and get a conclusive wrap up of the live training.

Additional Training to Help You Scale Up!

  • Vertical Domination Training Course - Learn how to leverage channels and aggregators in existing verticals to accelerate your reach and increase sales explosively.
  • How to Hire & Pay Appointment Setters​ - Learn how to find, interview, train and compensate Appointment Setters to help fill your pipeline for you.
  • How to Hire & Pay Salespeople - Learn how to find, interview, and compensate Salespeople so you don't waste a fortune on mis-hires!

Here's What's Included!

MSP Academy is everything you need to Design, Sell, And Deliver 'Productized', Automated, High-Margin, Recurring Revenue Services Based On Systems And Software...NOT Hustle!

  • The R4 Sales System...developed specifically to help Agencies quickly install a high-leverage sales and marketing system that gets you more attention, automatically builds relationships with prospects, and converts opportunities into revenue ($497 Value)
  • Weekly Coaching Calls...12 months of small group calls with ServicesThatScale.com Founder Mike Cooch to give you the personalized coaching and support you need remove bottlenecks and execute with speed ($5,000 Value)
  • Private Community...the MSP Academy has its own private community where you'll be able to ask questions, get feedback, and interact with your peers that are committed to building a successful business ($1,500 Value)
  • Membership in the Leverage Selling™️ Mastermind...where you'll get private access to weekly coaching calls and a private community of your peers to help you develop your sales and marketing strategy and grow your opportunity pipeline ($97/month Value)
  • Access to all Services That Scale™️ Service and Sales Blueprints and Highlevel Snapshots...so you can rapidly implement the services at your business ($997 Value)
  • Access to All Live 'Bootcamps' for Sales, Lead Generation, and Service Delivery held throughout the year to help you sharpen your skills and accelerate growth at your business. ($997.00 Value)

Total Value: $14,658.00

Join MSP Academy Today For Only...


3 ways to join...

Choose the option that's right for you.

⚠️ Re-launch special offer Ending Soon!

Save an additional 25%!

(Coupon will be automatically applied)




Seriously, totally free when you join Highlevel at the Agency Unlimited Account or higher!

One-Time Payment


Save 45% when you pre-pay for 12 months.


$997 now + 297/mo

Pay monthly.

Full access to The High-Leverage Agency

Access to The High-Leverage Agency Private Community

No additional costs beyond Highlevel

Access as long as you are a customer of Highlevel

Full access to The High-Leverage Agency

Access to The High-Leverage Agency Private Community

12 months of access

Save 45% versus monthly subscription

Discounted annual renewal ($1,500/year)

1 hour private coaching call with Mike Cooch

Full access to The High-Leverage Agency

Access to The High-Leverage Agency Private Community

Access as long as you stay subscribed

Get the R4 Sales System for just...

$497 TODAY!

Pay in full now and save $57
If you have any questions or concerns, we're happy to help! 

 Please text us at 720-650-6865

join the 'MSP Academy' today and you'll also get these FREE bonuses!

Bonus # 1 - The Chase Formula

"the #1 local prospecting system for agencies - over 5,000 copies sold!"
Total Value: $297.00
Let's face it - getting the time and attention of small business owners so you can pitch your services is never easy!

I created the Chase Formula to take my team of untrained salespeople and turn them into prospecting machines to systematically grow our pipeline of opportunities and grow two businesses to multiple seven-figures in revenue.

It's systematic, proven - and now, yours!

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 2 - The R4 Sales

System 2.0

"go from 'salesperson' to 'expert' using The #1 consultative sales system for agencies!"
Total Value: $497.00
How do you have strategic, high-value sales conversations that position you as an expert and trusted advisor, instead of a typical salesperson?

The R4 Sales System 2.0 gives you the exact framework to lead your prospects through a strategic sales conversation that positions your services as the obvious choice to solve their problems!

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 3 - Vertical Domination

"Learn How To Use Channels To Dramatically Accelerate Sales Growth And Dominate Your Niche!"
Total Value: $297
Let's face it, selling to small businesses can be a grind.

The #1 mistake I made when building my first business was using a typical sales process of expensive, time-consuming meetings with prospects and writing proposals, and it's still the #1 mistake most Agencies make today.

I fixed that when I built my second business, and we were able to achieve first-year growth in the second business that took my three-plus years to achieve in my first business! That's crazy-fast growth!

In Vertical Domination, I share how to focus your services, sales, and marketing so you can leverage channels to create explosive growth in revenue and profitability instead of the slow grind.

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 4 - Content Delivered

"new content created for your monthly so you can market your agency like a pro!"

Total Value: $97.00/month

You know you should be using content to market your Agency...but creating all of that content is a full-time job!

Content Delivered delivers you the blog posts, social media posts, and newsletter content you need every month to market your Agency like a pro!

Get This For FREE When You Join The 'MSP Academy' Today! 


Who is this for?

This is for entrepreneurs and Agencies that are committed to servicing the small business community, and that want a proven, turnkey model to sell and deliver marketing services - based on systems, assets, and automation - that give you scalability, high-margins, and sticky recurring revenue - instead of selling your time and expertise.

Who is this NOT for?

This is NOT for Agencies that want to focus on a typical 'time and talent' professional services model of hourly billing, projects, high price points and traditional sales cycles.

Who is this ALSO NOT for?

It is also NOT for Agencies that already have another model they are pursuing and are happy with. If that's the case, stick with that!

This is also NOT for anyone that confuses the word 'turnkey' with meaning you can simply 'copy and paste' your way to success.

While this program is about as turnkey as you can get, it is NOT 'done-for-you', which means you will need to put in the work.

Will this work for my niche?

YES!! The sales and service strategies used in The High-Leverage Agency will work to develop and sell services in any niche!

What will I accomplish?

If you apply everything in the program, you will launch your own High-Leverage Agency, meaning: website, sales funnel, sales & marketing process, service plans, and service delivery.

How much time will I have to invest to complete the program?

There is no 'complete' - it's a program that will continue to support you with ongoing coaching, marketing campaigns, content, etc as you grow. That being said, it's meant to get your business launched - and you selling - in just a few weeks. Execution of that is, of course, up to you.

When does the program begin?

The training is evergreen - you can join at any time. Weekly coaching and support calls are ongoing. The program will be available on November 29th.

I can get access to The High-Leverage Agency for FREE?

YES! Just sign up for Highlevel through our affiliate link (or upgrade your existing Highlevel account using our affiliate link) and you'll have FREE access as long as you remain a customer!

How do I upgrade my Highlevel account using your link?

If you're an existing Highlevel customer under another affiliate, but would like to upgrade through our link to get access to The High-Leverage Agency, go to gohighlevel.com/saasupgrade and put in our affiliate link: https://www.gohighlevel.com/main-page?fp_ref=lvrg-ventures-inc90 and you'll be all set.

If your account is already through us, you can just upgrade within the billing portal (Agency Settings > Billing > Upgrade).

I'm already in the Services That Scale Mastermind/MSP Academy...how is this different?

The Services That Scale Course and Mastermind and MSP Academy provide you with the overall strategies and tools for building a scalable business.

However, they are both meant for you to take that education and apply it to create a model of your own.

The High-Leverage Agency takes those strategies and applies them to create a complete model for you to follow, rather than create on your own.

Do I have to use Highlevel to benefit from The High-Leverage Agency?

Yes. I believe Highlevel has unique opportunities for small business-focused Agencies that you can't find anywhere else, and I am basing this program 100% around you using Highlevel to execute.

You can click here to learn more about why I'm such a believer in Highlevel.

If you want to learn to apply my strategies to your business using a different set of tools that you prefer, you'd likely be a good fit for MSP Academy.

Do I have to invest in the White Label version of Highlevel right now?

No! You only need that if you want to completely customize Highlevel so that you can offer the platform as if it's your own SaaS under your brand, but that's not necessary for most services. But if you'd really like to do that, invest in White Label when you have customers and cash flow coming in to justify it.

Do I have to invest in the Agency Unlimited version of Highlevel right now?

You can start at the entry level of Highlevel to get started as affordably as possible, but you will quickly need to upgrade.

Why? The Agency Unlimited version of Highlevel gives you the ability to have customer accounts on the platform, which is necessary to take advantage of The High-Leverage Agency program.

Do I have to invest in the SaaS version of Highlevel right now?

No, but ultimately you'll likely want to in order to take full advantage of The High-Leverage Agency model.

What if I've already signed up for Highlevel through somebody else?

No problem! You can still join The High-Leverage Agency program by paying for it or by upgrading to Pro through our affiliate link.

What if I've already signed up for Highlevel through you?

Thank you! You will receive access to The High-Leverage Agency at no additional cost.

What if I have a very small budget?

Then you're going to have to hustle harder to build your business! And I would HIGHLY recommend that you take advantage of Highlevel and The High-Leverage Agency, as this combination is absolutely the most affordable way to launch and build your business.

Highlevel gives you all of the tools you need to run your business and provide services - website builder and hosting, funnel builder, email, SMS, call tracking, and much more - at a fraction of the price of what you'd pay for those things individually.

And The High-Leverage Agency program is by far the most affordable and effective way to get the training, templates, tools and coaching you need to launch and succeed quickly.

If you can not afford this program, plus living expenses for 90 days, you should probably get a job and save some money until you can.

How much money will I make with The High-Leverage Agency?

We make absolutely no claims that you'll make any money...that is entirely up to you and the work you do/don't put in.

We are going to give you all of the support we can, but you are still an entrepreneur - which means it's all on you to get it done!

What if I still have questions?

You can use the form floating down on the lower right of this page or email help@servicesthatscale.com and we'll gladly do our best to answer them.

Is there a guarantee?

Yes, all of our programs have a 30-day no-questions-asked refund period.

3 ways to join...

Choose the option that's right for you.




Seriously, totally free when you join Highlevel at the Agency Unlimited Account or higher!

One-Time Payment


Save 45% when you pre-pay for 12 months.


$997 now + 297/mo

Pay monthly.

Full access to The High-Leverage Agency

Access to The High-Leverage Agency Private Community

No additional costs beyond Highlevel

Access as long as you are a customer of Highlevel

Full access to The High-Leverage Agency

Access to The High-Leverage Agency Private Community

12 months of access

Save 45% versus monthly subscription

Discounted annual renewal ($1,500/year)

1 hour private coaching call with Mike Cooch

Full access to The High-Leverage Agency

Access to The High-Leverage Agency Private Community

Access as long as you stay subscribed

Bonus # 5 - Agency Acceleration

"The 7 Most Important Strategies to Rapidly Accelerate the Growth, Profitability, and Value of Your Agency Business !"
Total Value: $97.00
What are the 'secrets' to scaling your Agency to seven-figures and beyond in recurring revenue?

There are no 'secrets', but there are seven strategies that - after building two businesses to multiple seven-figures - I know are critical if you want to stop trading your time for money and build a real business!

Get This For FREE When You Join The 'MSP Academy' Today! 

⚠️ Re-launch special offer Ending Soon!

Save an additional 25%!

(Coupon will be automatically applied)

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As with all of our products, this one is backed by our unconditional 30-day money-back guarantee.

If you aren't satisfied for any reason, just let us know, and we'll promptly refund your money.

Frequently Asked Questions
I already have a Shopify store...does this still apply to me?

YES! Applying the eCom Sales Funnel approach is the fastest way we’ve found to dramatically accelerate the growth of our Shopify store!

I’m selling on Amazon...does this still apply to me?

YES! You can use this approach to a) start selling to people off of Amazon so you can build your own customer list, b) drive more people to Amazon to buy your products, or c) both.

I hear you use free + shipping funnels....another guru said those are ‘dead’.

Yes, we’ve heard that too. Thank goodness we didn’t listen to that advice or we’d have lost out on $1.5 million in sales over the last six months! Companies like Honest.com, Oral Brush, and Survival Life and us are all using free + shipping with great success. Why? Because they work! They’ve worked since people started using direct mail to get new customers, and they’ll continue working as long as people like free stuff (forever!)!

What if I don’t have a product to sell?

We show you how to pick a market and pick products to offer in your funnel. We also show you how to test your offers before you invest in any inventory. In other words, no problem!

What tools/software do I need to use to make this work?

You’ll need to set up some very basic web pages, an email auto-responder, and some sort of shopping cart. We use Clickfunnels to do all of this, and we HIGHLY recommend that you do as well. We give you a free trial to get started with them, but it’s entirely up to you if you want to use something else.

How will I get traffic to my offer?

We recommend that everyone starts with Facebook ads due to the many advantages of the Facebook advertising platform.

What if I don’t have experience with Facebook advertising?

The great thing about this model is that you don’t have to be very experienced or very good at advertising to make it work. We’ll show you the fundamentals of how to get started. One of the optional product upgrades we have available is our system covering step-by-step how to scale your Facebook ad campaigns from your first ad to thousands of customers.

Are there any upsells?

Yes, we have to optional upgrades. The first is sharing the marketing templates we’ve used successfully at our business. The second is the system I developed to scale my Facebook ad campaigns step-by-step from my first ad to thousands of customers. Both are optional, and both are heavily discounted from their normal price for those that purchase the Simple eCom Launch System as part of this offer.

Will you help me be successful?

That’s our goal! We have a Facebook group where we are always available, an excellent support team, and options for more hands-on training if you’d like. But, of course, it’s up to you to take action!

Have other people used your approach and training successfully?

Yes! We have a lot of great success stories from people that have gone through our training, launched their funnels, and started selling within weeks! Some are making a nice second income, others have left their jobs and are pursuing their ecommerce business full time.

Is this product guaranteed?

Yes! Every product we offer is backed by a 30 day, no hassle, 100% money back guarantee. Invest with confidence!

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