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MSP Academy LIVE Starts In:
Specifically For Digital Agencies Serving Small Businesses:
msp academy
Transform From Agency To 'Marketing Systems Provider'
get off of the agency treadmill for good
Design, Sell, And Deliver 'Productized', Automated, High-Margin, Recurring Revenue Services Based On Systems And Software...NOT Hustle!
Productize Your Services
The foundation of this program is a transition from custom services based on time and expertise, to 'productized' services that are high-margin, recurring, largely automated, and more profitable and scalable.
Develop a Winning Strategy
There is way too much competition to be another 'me too' service provider that just slaps your logo on white-label tools. You'll develop a strategy that sets you apart from the competition and fuels growth.
Grow Your Sales Pipeline
You'll finally have a clear, marketable offer that can be promoted with confidence. You'll develop a complete sales and marketing strategy to get attention and drive new opportunities in your pipeline consistently.
Introducing MSP Academy
MSP Academy solves the most important challenges for Digital Agencies:
MSP Academy members follow our step-by-step roadmap to transition to 'Productized', Automated, High-Margin, Recurring Revenue Services Based On Systems And Software...NOT hustle.
"Why do I seem to get busier, but never get ahead?"
Agency services are based on selling your time and expertise, so 'success' means your time is more in demand than ever. MSP Academy will get you off of that treadmill by helping you create and sell systems instead.
"Why does my overhead grow with every customer?"
Agency services require you to add people, which are expensive, need to be trained, and eventually leave. MSP Academy shows you how to leverage systems and automation so you can scale without as much overhead.
"How do I personally get out of delivering services?"
MSP Academy shows you how to create a product instead of being the product, so you can separate yourself from the service delivery process.
"How do I increase my customer retention?"
Retention is achieved when you have 'alignment' between your services, price points, and the customer's mindset, which comes from targeting the right customers with the right solution (Agency services are terrible for this in the SMB marketplace). In MSP Academy you'll learn how.
"How can I stand apart from the competition and sell more quickly and easily?"
In MSP Academy you'll learn how to create a 'Signature System' that is unique and the marketplace and package your system with clear benefits and price points to make it easier for your prospects to buy - no more long sales processes and proposals.
"How can I create recurring revenue so I'm not starting over every month?"
MSP Academy will show you how to structure service packages with the right value propositions and price points to build a base of recurring revenue so you don't have to start over each month.
See What Others say about our training:
From 'agency' to 'marketing systems provider'
The Roadmap is a step-by-step process to transform your business for scale and profitability.
See What Others say about our training:
What I have learned from Mike is very simple; how to plan for growth, how to execute for growth, and how to manage that growth in my business.
Founder - AdPros Agency
...and I've combined them ALL into one "Services That Scale Swipe File"!
Build your authority, fill your opportunity pipeline, and sell with confidence!
The R4 Sales + Marketing System...
The "Relationship Bridge Blitzkrieg Campaign" will show you...
- Works no matter what services you are selling or who you're selling to (it's truly a 'universal' framework)...
- Positions you as an expert and preferred person to work with, even if you are brand new to the industry (I designed it to train my junior salespeople)...
- Instills confidence in your prospects that you aren't just trying to make a sale and actually have the ability to help them...
- Shows you *exactly* what you should be selling to your prospective customer...
- Gets you paid premium prices for your services...
- Is EASY to learn, whether you are new or experienced in this business...
- Gives you the exact conversation structure, language, and questions to use to sound like a pro, control the conversation, and make the sale.
MSP Academy is a complete system to help you succeed
You'll get access to my Services That Scale Mastermind - packed with training and tools to help you create, sell, and deliver scalable and profitable service - for FREE (normally $997/year).
MBA-Quality Training
You'll get access to the Services That Scale Foundations Masterclass ($2,500) and the R4 Sales System ($497) in MSP Academy - both MBA-quality programs designed to give you true strategic education that is also incredibly practical.
Coaching
You'll get access to the MSP Academy live training calls, as well as weekly Leverage Selling Mastermind calls with Mike Cooch for 12 months, so you'll have all of the personalized coaching and support you need to execute.
Community
You'll have access to a private community so you can mastermind with and get the support of a select group of peers that are as committed to building their business as you are.
What Previous MSP academy customers have to say...
77% - Net Promoter Score of Previous Attendees (Apple is a 46% by comparison)
"If you want to learn the right way to do online marketing for businesses, or re-learn the correct way like me, then listen to every word that Michael Cooch says AND more importantly, take immediate action on his teachings and make great recurring income from your own company."
-Barton Murray
"If you are trying to build a business with recurring revenue the first thing you should do is take Mike Cooch's Marketing Systems Providers (MSP) Course as you will save yourself years of heartache and expense. Learn what to sell and how to sell it from the start. Mike's no nonsense approach is a breath of fresh air. Mike practices what he preaches and is an excellent person to model yourself after."
-Jeff Baer
"Mike, your no nonsense, no ego, no hyperbole approach is so refreshing in this sea of offer hyped flim-flam. On top of that your knowledge, teaching and materials are on point. It’s clear you care for your audience and want them to succeed. The amount you give is just such good value. I’ve followed A LOT of people over the years, but I’ll be sticking with you Mike for these reasons. Thank you for everything 👍. Big love."
-Mark Persaud
YOU'LL ALSO GET...
Recordings of Live Training Calls
Call topics include:
- Phone Sales: Secrets and Strategies - Let Mike teach you the secrets he’s learned so you can approach your sales calls with confidence and start counting on more closes!
- The Power of Question-based Selling - Learn to leverage questions to explore your prospects’ pain points and better fit your services to fit your prospects’ needs.
- Objection Handling: Brush Off Their Brush Offs! - Get strategies on powering through inevitable objections from prospects so you get the chance to prove the value of your services.
- Closing the Sale! - Learn the top strategies to ensure you reap the benefits of all your hard work with higher sales conversions and more money in the bank!
Powerful Sales Tools
- Sales Goal & Activity Tracker - An interactive tool that helps you gain valuable insight into what’s most effective in your sales approach.
- Mike Cooch’s Killer Goal-Setting Process - A complete process for documenting clear goals so you can measure success and better understand what your hard work is outlined to deliver.
- Triangular Role Playing System - This is the easiest and most efficient way I've found to role play your different sales scripts and quickly commit them to memory.
Local Sales Boot Camp Event Recordings
- Complete recordings of Mike’s educational sessions - Get access to ALL of the training Mike presented at Boot Camp so you can continue to expand your sales skills.
- A view into the interactive session on perfecting your elevator pitch -Watch as Mike role-plays with Boot Camp attendees and get detailed insight into ways to perfect your pitch.
- Recorded Q&A session and event wrap up - Hear Mike’s answers to your peers’ questions and get a conclusive wrap up of the live training.
Additional Training to Help You Scale Up!
- Vertical Domination Training Course - Learn how to leverage channels and aggregators in existing verticals to accelerate your reach and increase sales explosively.
- How to Hire & Pay Appointment Setters - Learn how to find, interview, train and compensate Appointment Setters to help fill your pipeline for you.
- How to Hire & Pay Salespeople - Learn how to find, interview, and compensate Salespeople so you don't waste a fortune on mis-hires!
Here's What's Included!
MSP Academy is everything you need to Design, Sell, And Deliver 'Productized', Automated, High-Margin, Recurring Revenue Services Based On Systems And Software...NOT Hustle!
- The Services That Scale™️ Foundations Masterclass...the complete six-step roadmap, 16 modules of training, and tools to help you transition from custom Agency work to productized Services That Scale ($2,500 Value)
- The R4 Sales System...developed specifically to help Agencies quickly install a high-leverage sales and marketing system that gets you more attention, automatically builds relationships with prospects, and converts opportunities into revenue ($497 Value)
- Weekly Coaching Calls...12 months of small group calls with ServicesThatScale.com Founder Mike Cooch to give you the personalized coaching and support you need remove bottlenecks and execute with speed ($5,000 Value)
- Private Community...the MSP Academy has its own private community where you'll be able to ask questions, get feedback, and interact with your peers that are committed to building a successful business ($1,500 Value)
- Membership in the Leverage Selling™️ Mastermind...where you'll get private access to weekly coaching calls and a private community of your peers to help you develop your sales and marketing strategy and grow your opportunity pipeline ($97/month Value)
- Access to all Services That Scale™️ Service and Sales Blueprints and Highlevel Snapshots...so you can rapidly implement the services at your business ($997 Value)
- Access to All Live 'Bootcamps' for Sales, Lead Generation, and Service Delivery held throughout the year to help you sharpen your skills and accelerate growth at your business. ($997.00 Value)
Total Value: $14,658.00
Join MSP Academy Today For Only...
$FREE!
3 ways to join...
Choose the option that's right for you.
⚠️ Re-launch special offer Ending Soon!
Save an additional 25%!
(Coupon will be automatically applied)
RECOMMENDED
FREE
$0
Seriously, totally free when you join Highlevel at the Agency Unlimited Account or higher!
Full access to MSP Academy
Access to MSP Academy Private Community
Access to the Leverage Selling Mastermind
No additional costs beyond Highlevel
MSP Academy access as long as you are a customer of Highlevel
Full access to MSP Academy
Access to MSP Academy Private Community
Access to the Leverage Selling Mastermind
12 months of access
Save 30% versus monthly subscription
Discounted annual renewal ($500/year)
1 hour private coaching call with Mike Cooch
Full access to MSP Academy
Access to MSP Academy Private Community
Access to the Leverage Selling Mastermind
Access as long as you stay subscribed
Get the R4 Sales System for just...
$497 TODAY!
join the 'MSP Academy' today and you'll also get these FREE bonuses!
Bonus # 1 - The Chase Formula
I created the Chase Formula to take my team of untrained salespeople and turn them into prospecting machines to systematically grow our pipeline of opportunities and grow two businesses to multiple seven-figures in revenue.
It's systematic, proven - and now, yours!
Get This For FREE When You Join The 'MSP Academy' Today!
Bonus # 2 - The R4 Sales
System 2.0
The R4 Sales System 2.0 gives you the exact framework to lead your prospects through a strategic sales conversation that positions your services as the obvious choice to solve their problems!
Get This For FREE When You Join The 'MSP Academy' Today!
Bonus # 3 - Vertical Domination
The #1 mistake I made when building my first business was using a typical sales process of expensive, time-consuming meetings with prospects and writing proposals, and it's still the #1 mistake most Agencies make today.
I fixed that when I built my second business, and we were able to achieve first-year growth in the second business that took my three-plus years to achieve in my first business! That's crazy-fast growth!
In Vertical Domination, I share how to focus your services, sales, and marketing so you can leverage channels to create explosive growth in revenue and profitability instead of the slow grind.
Get This For FREE When You Join The 'MSP Academy' Today!
Bonus # 4 - Content Delivered
Total Value: $97.00/month
Content Delivered delivers you the blog posts, social media posts, and newsletter content you need every month to market your Agency like a pro!
Get This For FREE When You Join The 'MSP Academy' Today!
Who is this for?
This is for Agencies that are committed to creating and selling 'productized' services - based on systems and technology - that give you scalability, high-margins even at low price points, and sticky recurring revenue - so you can escape the get off of the 'Agency treadmill' of selling your time and expertise.
Who is this NOT for?
This is NOT for Agencies that want to focus on a typical 'time and talent' professional services model of hourly billing, projects, high price points and traditional sales cycles.
Who is this ALSO NOT for?
This is ALSO NOT for anyone looking to simply 'copycat' their way to success. This program is designed to teach you how to build a real sustainable business that is differentiated from your competition - which means you'll need to be willing to think for yourself and put in the work.
Will this work for my niche?
YES!! The service design and sales strategies will work to develop and sell services in any niche!
What will I accomplish?
The foundation of the program is the Services That Scale Foundations Masterclass - a 16-module training program designed to help you clarify who your Core Customer is, what 'jobs' they need done by your services, develop your service packages, strategically design a 'Signature System' that makes you unique in the market, and launch your sales and marketing process so you can focus on growing your business with clarity and confidence.
How much time will I have to invest to complete the program?
That's completely up to the individual. The program is delivered over six weeks, and every training module will have several hours of work to do that goes along with it. But if you already have a niche, services you are offering, etc - you will go through the program much faster than someone that is start from scratch.
I don't have six weeks - can I go faster?
No, the program is designed to be worked through sequentially. If you don't have six weeks to invest in building your business, then this program isn't right for you.
What is the Leverage Selling Mastermind that's included?
The Leverage Selling Mastermind is a program designed to get you focused and taking action on the sales and marketing activities necessary to grow your opportunity pipeline as quickly as possible. It includes weekly coaching and accountability calls with Mike Cooch. You can click here to get all of the details.
If the program is six weeks, why would I pre-pay for a year?
Because building a business is never a straight line. Although the program is six weeks, you will very likely have questions and will benefit from ongoing coaching as you implement what you've learned. Pre-paying for the year is the most affordable way to get very hands-on coaching and support throughout the year as you build your business. You'll also get a one-on-one coaching call with Mike Cooch when you pre-pay for the year.
When does the program begin?
The training is evergreen - you can join at any time. Weekly coaching and support calls are ongoing.
I can get access to MSP Academy for FREE?
YES! Just sign up for Highlevel through our affiliate link at the $297 level or higher (or upgrade your existing Highlevel account to Pro using our affiliate link) and you'll have FREE access as long as you remain a customer!
How do I upgrade my Highlevel account using your link?
If you're an existing Highlevel customer under another affiliate, but would like to upgrade through our link to get access to MSP Academy, go to gohighlevel.com/saasupgrade and put in our affiliate link: https://www.gohighlevel.com/main-page?fp_ref=lvrg-ventures-inc90 and you'll be all set.
If your account is already through us, you can just upgrade within the billing portal (Agency Settings > Billing > Upgrade).
I'm already in the Services That Scale Course/the Services That Scale Mastermind...how is this different?
The Services That Scale Course and Mastermind introduce a variety of different scalable service models and overall strategies and tools for building a scalable business.
MSP Academy is specifically focused on the model of being a 'Marketing Systems Provider' and gives you very hands-on weekly coaching and support to help you execute this model at your business.
MSP Academy members also get access to the R4 Sales System ($497 value) and Leverage Selling Mastermind ($997/year value) to help you build the overall sales and marketing growth engine for your business.
Do I have to use Highlevel to benefit from MSP Academy?
No, you can apply what you'll learn at MSP Academy to develop your business and services around any technology you determine is the right fit for you. I believe Highlevel has unique opportunities for most small business-focused Agencies, so most of our specific examples will take advantage of Highlevel.
Click here to learn more about why I'm such a believer in the Highlevel platform.
Do I have to invest in the White Label version of Highlevel right now?
No! You only need that if you want to completely customize Highlevel so that you can offer the platform as if it's your own SaaS under your brand, but that's not necessary for most services. But if you'd really like to do that, invest in White Label when you have customers and cash flow coming in to justify it.
Do I have to invest in the Agency Unlimited version of Highlevel right now?
Yes, the Agency Unlimited version of Highlevel gives you the ability to have customer accounts on the platform as well, which is necessary to take advantage of the MSP Academy model.
Do I have to invest in the SaaS version of Highlevel right now?
No, but ultimately you'll likely want to in order to take full advantage of the MSP Academy model.
What if I've already signed up for Highlevel through somebody else?
No problem! You can still join MSP Academy by paying for it.
What if I've already signed up for Highlevel through you?
Thank you! If you are signed up at a plan paying $297/month or more, you will automatically be invited to MSP Academy. If you are signed up at less than $297/month, simply upgrade your account within HighLevel and we will then invite you to join MSP Academy at no additional cost.
What if I have a very small budget?
Then you're going to have to hustle harder to build your business! And I would HIGHLY recommend that you take advantage of Highlevel, as it's absolutely the most affordable way to build your business. Highlevel gives you all of the tools you need to run your business and provide services - website builder and hosting, funnel builder, email, SMS, call tracking, and much more - at a fraction of the price of what you'd pay for those things individually. And MSP Academy is by far the most affordable and effective way to get the training, templates, tools and coaching you need to succeed.
What if I still have questions?
You can use the form floating down on the lower right of this page or email help@servicesthatscale.com and we'll gladly do our best to answer them.
Is there a guarantee?
Yes, all of our programs have a 30-day no-questions-asked refund period.
Bonus # 5 - Agency Acceleration
There are no 'secrets', but there are seven strategies that - after building two businesses to multiple seven-figures - I know are critical if you want to stop trading your time for money and build a real business!
Get This For FREE When You Join The 'MSP Academy' Today!
3 ways to join...
Choose the option that's right for you.
⚠️ Re-launch special offer Ending Soon!
Save an additional 25%!
(Coupon will be automatically applied)
RECOMMENDED
FREE
$0
Seriously, totally free when you join Highlevel at the Agency Unlimited Account or higher!
Full access to MSP Academy
Access to MSP Academy Private Community
Access to the Leverage Selling Mastermind
No additional costs beyond Highlevel
MSP Academy access as long as you are a customer of Highlevel
Full access to MSP Academy
Access to MSP Academy Private Community
Access to the Leverage Selling Mastermind
12 months of access
Save 30% versus monthly subscription
Discounted annual renewal ($500/year)
1 hour private coaching call with Mike Cooch
Full access to MSP Academy
Access to MSP Academy Private Community
Access to the Leverage Selling Mastermind
Access as long as you stay subscribed
See For Yourself!
Create your free account today. No credit card needed.
If you aren't satisfied for any reason, just let us know, and we'll promptly refund your money.
YES! Applying the eCom Sales Funnel approach is the fastest way we’ve found to dramatically accelerate the growth of our Shopify store!
I’m selling on Amazon...does this still apply to me?
YES! You can use this approach to a) start selling to people off of Amazon so you can build your own customer list, b) drive more people to Amazon to buy your products, or c) both.
I hear you use free + shipping funnels....another guru said those are ‘dead’.
Yes, we’ve heard that too. Thank goodness we didn’t listen to that advice or we’d have lost out on $1.5 million in sales over the last six months! Companies like Honest.com, Oral Brush, and Survival Life and us are all using free + shipping with great success. Why? Because they work! They’ve worked since people started using direct mail to get new customers, and they’ll continue working as long as people like free stuff (forever!)!
What if I don’t have a product to sell?
We show you how to pick a market and pick products to offer in your funnel. We also show you how to test your offers before you invest in any inventory. In other words, no problem!
What tools/software do I need to use to make this work?
You’ll need to set up some very basic web pages, an email auto-responder, and some sort of shopping cart. We use Clickfunnels to do all of this, and we HIGHLY recommend that you do as well. We give you a free trial to get started with them, but it’s entirely up to you if you want to use something else.
How will I get traffic to my offer?
We recommend that everyone starts with Facebook ads due to the many advantages of the Facebook advertising platform.
What if I don’t have experience with Facebook advertising?
The great thing about this model is that you don’t have to be very experienced or very good at advertising to make it work. We’ll show you the fundamentals of how to get started. One of the optional product upgrades we have available is our system covering step-by-step how to scale your Facebook ad campaigns from your first ad to thousands of customers.
Are there any upsells?
Yes, we have to optional upgrades. The first is sharing the marketing templates we’ve used successfully at our business. The second is the system I developed to scale my Facebook ad campaigns step-by-step from my first ad to thousands of customers. Both are optional, and both are heavily discounted from their normal price for those that purchase the Simple eCom Launch System as part of this offer.
Will you help me be successful?
That’s our goal! We have a Facebook group where we are always available, an excellent support team, and options for more hands-on training if you’d like. But, of course, it’s up to you to take action!
Have other people used your approach and training successfully?
Yes! We have a lot of great success stories from people that have gone through our training, launched their funnels, and started selling within weeks! Some are making a nice second income, others have left their jobs and are pursuing their ecommerce business full time.
Is this product guaranteed?
Yes! Every product we offer is backed by a 30 day, no hassle, 100% money back guarantee. Invest with confidence!
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