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Specifically For Digital Marketing Agencies Serving Small Businesses:

the services that scale mastermind

The community dedicated to helping agencies create and sell scalable, high-margin, recurring revenue services.

Join 250+ Of Your Agency Peers!

Design, Sell, And Deliver 'Productized', Automated, High-Margin, Recurring Revenue Marketing Services Based On Systems And Software...NOT Hustle!

Productize Your Services

Transition from typical custom Agency services based on time and expertise, to 'productized' services that are high-margin, automated, scalable, and more profitable.

sell & grow faster

Take advantage of our training, tools, and done-for-you marketing content to get momentum and create a plan for sustainable growth.

Get the support you need

The mastermind gives you a community of your peers for support and access to regular training calls with 3X INC 5000 winner Mike Cooch and other experts.

Introducing the services that scale mastermind

The Services That Scale Mastermind Gives You the ongoing support You Need To...

...Scale your agency using Automated, High-Margin, Recurring Revenue Services That STICK!

You'll finally get answers to questions like:

"Why do I seem to get busier, but never get ahead?"

Typical Agency services are based on selling your time and expertise, so 'success' means you lose all of your personal freedom to needy clients! The Services that Scale Service Blueprints and Snaphots included in the mastermind are designed to get you off of that treadmill by helping you create and sell 'productized' services delivered with automation instead.

"Why does my overhead grow with every customer?"

Typical Agency services require you to add people, which are expensive, need to be trained, and eventually leave. Use our pre-designed Services that Scale Service Blueprints and Snaphots to leverage systems and automation so you can scale without adding as much overhead to your business.

"How do I personally get out of delivering services?"

Services that Scale is all about creating a product instead of being the product, so you can separate yourself from the service delivery process. Use our pre-designed Services that Scale Service Blueprints and Snaphots to quickly deploy services that are based on automation, not effort!

"How can I stand apart from the competition and sell more quickly and easily?"

Use the 'Strategy Canvas' to develop an approach that gives you clear differentiation from the competition so you aren't another 'me too' Agency that your prospects can't tell one from the other.

"How can I create recurring revenue so I'm not starting over every month?"

Use our pre-designed Services that Scale Service Blueprints and Snaphots to quickly deploy service offers that are proven winners at generating high-margin recurring revenue month after month.

"How do I increase my customer retention?"

Retention is achieved when you have 'alignment' between your value proposition, price points, and the customer's mindset, and a service delivery process utilizing 'Stick Strategies' to minimize churn. We'll show you how in the mastermind!

"How do I grow faster?"

Services that Scale Mastermind members get access to our proven funnel templates, lead magnets, prospecting campaigns, and monthly done-for-you newsletter content, social posts, and blog posts to help you market and sell faster and professionally.

From 'agency' to 'marketing systems provider'

The Roadmap is a step-by-step process to transform your business for scale and profitability.

See What Others say about our training:

"Thank you Michael Cooch. Your training, coaching and guidance over the years has been instrumental in our continued growth and success."
Josh Nelson
CEO Plumbing & HVAC SEO, INC 5000 Award Winner

The Services That Scale Mastermind is packed with resources to help you create, sell, and deliver scalable and profitable marketing services.

MBA-Quality Training

You'll get access to MBA-quality course content and live training calls with 3X INC 5000 winner and multi-seven figure entrepreneur Mike Cooch.


Use our 'Sales and Service Blueprints', Highlevel Snapshots, and done-for-you marketing content designed to help you go from concept to execution as fast as possible.


You'll have access to a private Facebook Group so you can mastermind with and get the support of a select group of peers that are as committed to building their business as you are.

get actual examples of 'services that scale' businesses!
I've spent years researching and I've found a collection of my FAVORITE examples of businesses that have escaped the time-for-money trap and created scalable business models...

...and I've combined them ALL into one "Services That Scale Swipe File"!

get the 'relationship bridge blitzkrieg campaign' today for only $17!

Build your authority, fill your opportunity pipeline, and sell with confidence!

The R4 Sales + Marketing System...

The "Relationship Bridge Blitzkrieg Campaign" will show you...

  • Works no matter what services you are selling or who you're selling to (it's truly a 'universal' framework)...
  • Positions you as an expert and preferred person to work with, even if you are brand new to the industry (I designed it to train my junior salespeople)...
  • ​Instills confidence in your prospects that you aren't just trying to make a sale and actually have the ability to help them...
  • Shows you *exactly* what you should be selling to your prospective customer...
  • Gets you paid premium prices for your services...
  • ​Is EASY to learn, whether you are new or experienced in this business...
  • Gives you the exact conversation structure, language, and questions to use to sound like a pro, control the conversation, and make the sale.



Recordings of Live Training Calls

Call topics include:

  • Phone Sales: Secrets and Strategies - Let Mike teach you the secrets he’s learned so you can approach your sales calls with confidence and start counting on more closes!
  • The Power of Question-based Selling - Learn to leverage questions to explore your prospects’ pain points and better fit your services to fit your prospects’ needs.
  • Objection Handling: Brush Off Their Brush Offs! - Get strategies on powering through inevitable objections from prospects so you get the chance to prove the value of your services.
  • Closing the Sale! - Learn the top strategies to ensure you reap the benefits of all your hard work with higher sales conversions and more money in the bank!

Powerful Sales Tools

  • Sales Goal & Activity Tracker - An interactive tool that helps you gain valuable insight into what’s most effective in your sales approach.
  • Mike Cooch’s Killer Goal-Setting Process - A complete process for documenting clear goals so you can measure success and better understand what your hard work is outlined to deliver.
  • Triangular Role Playing System - This is the easiest and most efficient way I've found to role play your different sales scripts and quickly commit them to memory.

Local Sales Boot Camp Event Recordings

  • Complete recordings of Mike’s educational sessions - Get access to ALL of the training Mike presented at Boot Camp so you can continue to expand your sales skills.
  • A view into the interactive session on perfecting your elevator pitch -Watch as Mike role-plays with Boot Camp attendees and get detailed insight into ways to perfect your pitch.
  • Recorded Q&A session and event wrap up - Hear Mike’s answers to your peers’ questions and get a conclusive wrap up of the live training.

Additional Training to Help You Scale Up!

  • Vertical Domination Training Course - Learn how to leverage channels and aggregators in existing verticals to accelerate your reach and increase sales explosively.
  • How to Hire & Pay Appointment Setters​ - Learn how to find, interview, train and compensate Appointment Setters to help fill your pipeline for you.
  • How to Hire & Pay Salespeople - Learn how to find, interview, and compensate Salespeople so you don't waste a fortune on mis-hires!

Here's What's Included!

the Services that Scale Mastermind is everything you need to Design, Sell, And Deliver 'Productized', Automated, High-Margin, Recurring Revenue Services Based On Systems And Software...NOT Hustle!

  • The All-Access Pass...access to all of DigitalMarketingLab's 'Foundation' level courses - and their updates - to give you the sales, marketing, strategy, and service delivery foundation you need for success in the industry ($997/year Value)
  • Monthly Training Calls...ServicesThatScale.com Founder Mike Cooch will keep you up to date on the latest strategies, technology, and tactics to help you stay competitive, remove bottlenecks to growth, and execute with speed ($997/year Value)
  • Private Facebook Group...the Services that Scale Mastermind has its own private Facebook Group where you'll be able to ask questions, get feedback, and interact with your peers that are committed to building a successful business ($497/year Value)
  • Access to all 'Service and Sales Blueprints'...sales and marketing resources to help you start selling right away with proven strategies, scripts, presentations, and campaigns ($1,997/year Value)
  • Access to all Highlevel Snapshots and Funnel Templates...40+ marketing campaigns, 30+ funnel page templates, and a growing library of complete Highlevel snapshots so you can rapidly implement at your business ($1,997/year Value)
  • Access to Content Delivered Done-for-You Marketing Content...done-for-you blog posts, social posts, and newsletters so you can do the same marketing for your business that you tell your customers to do, without the expense of a marketing team or content production ($497/year Value)
  • Access to All Live 'Bootcamps' for Sales, Lead Generation, and Service Delivery held throughout the year to help you sharpen your skills, apply the resources you have access to, and accelerate growth at your business. ($997.00 Value)

Total Value: $8,476.00/Year

Join MSP Academy Today For Only...


see what others say about our training

"If you want to learn the right way to do online marketing for businesses, or re-learn the correct way like me, then listen to every word that Michael Cooch says AND more importantly, take immediate action on his teachings and make great recurring income from your own company."

-Barton Murray

"If you are trying to build a business with recurring revenue the first thing you should do is take Mike Cooch's training will save yourself years of heartache and expense. Learn what to sell and how to sell it from the start. Mike's no nonsense approach is a breath of fresh air. Mike practices what he preaches and is an excellent person to model yourself after."

-Jeff Baer

"Mike, your no nonsense, no ego, no hyperbole approach is so refreshing in this sea of offer hyped flim-flam. On top of that your knowledge, teaching and materials are on point. It’s clear you care for your audience and want them to succeed. The amount you give is just such good value. I’ve followed A LOT of people over the years, but I’ll be sticking with you Mike for these reasons. Thank you for everything 👍. Big love."

-Mark Persaud

Two ways to join...

Choose the option that's right for you.

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Seriously, totally free when you join Highlevel using our referral link!

Monthly Payment


Save 40% when you pre-pay for 12 months.

Full access to the Services That Scale Mastermind

Full access to all 'Foundation Courses' and Updates

Access to the Mastermind's Private Facebook Group

No additional costs beyond Highlevel

Keep access as long as you are a customer of Highlevel

Full access to the Services That Scale Mastermind Benefits

Full access to all 'Foundation Courses' and Updates

Access to the Mastermind's Private Facebook Group

Save 40% when you pre-pay for the year


Who is this for?

This is for Agencies that are committed to creating and selling 'productized' services - based on systems and technology - that give you scalability, high-margins even at low price points, and sticky recurring revenue - so you can escape the get off of the 'Agency treadmill' of selling your time and expertise.

Who is this NOT for?

This is NOT for Agencies that want to focus on a typical 'time and talent' professional services model of hourly billing, projects, high price points and traditional sales cycles.

Who is this ALSO NOT for?

This is ALSO NOT for anyone looking to simply 'copycat' their way to success. This program is designed to teach you how to build a real sustainable business that is differentiated from your competition - which means you'll need to be willing to think for yourself and put in the work.

I can get access to the Services that Scale Mastermind for FREE?

YES! Just sign up for Highlevel through our affiliate link and you'll have FREE access as long as you remain a customer!

Does this work for my niche?

YES!! The service design and sales strategies will work to develop and sell services in any niche!

I already have the Services That Scale Course, how is this different?

The mastermind provides the ongoing community, support, and done-for-you systems and content to take the concepts taught in the Services That Scale Course and execute them at your business with speed and success.

Do I have to use Highlevel to benefit from the Mastermind?

No, you can apply what you'll learn in the Mastermind - and the Foundation Courses that you'll get access to - to develop your business and services around any technology you determine is the right fit for you. I believe Highlevel has unique opportunities for most small business-focused Agencies, so most of our specific examples will take advantage of Highlevel.

Click here to learn more about why I'm such a believer in the Highlevel platform.

What exactly is the All Access Pass that's included?

We want to make sure you have a solid foundation in the Strategy, Sales, Marketing, and Service skills that you'll need to be successful, so you'll get access to all of our 'Foundation Courses', and all updates to these courses, as long as you are a member of the Services That Scale Mastermind ($497/year value)!

Click here and select the 'Foundation Courses' to see everything you get!

What if I've already signed up for Highlevel through somebody else?

No problem! You can still join the Services that Scale Mastermind by paying for it.

What if I've already signed up for Highlevel through you?

Thank you! If you are signed up then you already have access to the mastermind! Contact our support team at help@servicesthatscale.com if you need help with access.

What if I still have questions?

You can use the form floating down on the lower right of this page, text me at (720)650-6865, or email help@servicesthatscale.com and we'll gladly do our best to answer them.

Is there a guarantee?

Yes, all of our programs have a 30-day no-questions-asked refund period.

See What Others say about our training:

What I have learned from Mike is very simple; how to plan for growth, how to execute for growth, and how to manage that growth in my business. 

Nehal Kazim

Founder - AdPros Agency

Get the R4 Sales System for just...

$497 TODAY!

Pay in full now and save $57
If you have any questions or concerns, we're happy to help! 

 Please text us at 720-650-6865


Two ways to join...

Choose the option that's right for you.



Seriously, totally free when you join Highlevel using our referral link!

Monthly Payment


Save 40% when you pre-pay for 12 months.

Full access to the Services That Scale Mastermind

Full access to all 'Foundation Courses' and Updates

Access to the Mastermind's Private Facebook Group

No additional costs beyond Highlevel

Keep access as long as you are a customer of Highlevel

Full access to the Services That Scale Mastermind

Full access to all 'Foundation Courses' and Updates

Access to the Mastermind's Private Facebook Group

Save 40% when you pre-pay for the year

join the 'MSP Academy' today and you'll also get these FREE bonuses!

Bonus # 1 - The Chase Formula

"the #1 local prospecting system for agencies - over 5,000 copies sold!"
Total Value: $297.00
Let's face it - getting the time and attention of small business owners so you can pitch your services is never easy!

I created the Chase Formula to take my team of untrained salespeople and turn them into prospecting machines to systematically grow our pipeline of opportunities and grow two businesses to multiple seven-figures in revenue.

It's systematic, proven - and now, yours!

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 2 - The R4 Sales

System 2.0

"go from 'salesperson' to 'expert' using The #1 consultative sales system for agencies!"
Total Value: $497.00
How do you have strategic, high-value sales conversations that position you as an expert and trusted advisor, instead of a typical salesperson?

The R4 Sales System 2.0 gives you the exact framework to lead your prospects through a strategic sales conversation that positions your services as the obvious choice to solve their problems!

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 3 - Vertical Domination

"Learn How To Use Channels To Dramatically Accelerate Sales Growth And Dominate Your Niche!"
Total Value: $297
Let's face it, selling to small businesses can be a grind.

The #1 mistake I made when building my first business was using a typical sales process of expensive, time-consuming meetings with prospects and writing proposals, and it's still the #1 mistake most Agencies make today.

I fixed that when I built my second business, and we were able to achieve first-year growth in the second business that took my three-plus years to achieve in my first business! That's crazy-fast growth!

In Vertical Domination, I share how to focus your services, sales, and marketing so you can leverage channels to create explosive growth in revenue and profitability instead of the slow grind.

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 4 - Content Delivered

"new content created for your monthly so you can market your agency like a pro!"

Total Value: $97.00/month

You know you should be using content to market your Agency...but creating all of that content is a full-time job!

Content Delivered delivers you the blog posts, social media posts, and newsletter content you need every month to market your Agency like a pro!

Get This For FREE When You Join The 'MSP Academy' Today! 

Bonus # 5 - Agency Acceleration

"The 7 Most Important Strategies to Rapidly Accelerate the Growth, Profitability, and Value of Your Agency Business !"
Total Value: $97.00
What are the 'secrets' to scaling your Agency to seven-figures and beyond in recurring revenue?

There are no 'secrets', but there are seven strategies that - after building two businesses to multiple seven-figures - I know are critical if you want to stop trading your time for money and build a real business!

Get This For FREE When You Join The 'MSP Academy' Today! 

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As with all of our products, this one is backed by our unconditional 30-day money-back guarantee.

If you aren't satisfied for any reason, just let us know, and we'll promptly refund your money.

Frequently Asked Questions
I already have a Shopify store...does this still apply to me?

YES! Applying the eCom Sales Funnel approach is the fastest way we’ve found to dramatically accelerate the growth of our Shopify store!

I’m selling on Amazon...does this still apply to me?

YES! You can use this approach to a) start selling to people off of Amazon so you can build your own customer list, b) drive more people to Amazon to buy your products, or c) both.

I hear you use free + shipping funnels....another guru said those are ‘dead’.

Yes, we’ve heard that too. Thank goodness we didn’t listen to that advice or we’d have lost out on $1.5 million in sales over the last six months! Companies like Honest.com, Oral Brush, and Survival Life and us are all using free + shipping with great success. Why? Because they work! They’ve worked since people started using direct mail to get new customers, and they’ll continue working as long as people like free stuff (forever!)!

What if I don’t have a product to sell?

We show you how to pick a market and pick products to offer in your funnel. We also show you how to test your offers before you invest in any inventory. In other words, no problem!

What tools/software do I need to use to make this work?

You’ll need to set up some very basic web pages, an email auto-responder, and some sort of shopping cart. We use Clickfunnels to do all of this, and we HIGHLY recommend that you do as well. We give you a free trial to get started with them, but it’s entirely up to you if you want to use something else.

How will I get traffic to my offer?

We recommend that everyone starts with Facebook ads due to the many advantages of the Facebook advertising platform.

What if I don’t have experience with Facebook advertising?

The great thing about this model is that you don’t have to be very experienced or very good at advertising to make it work. We’ll show you the fundamentals of how to get started. One of the optional product upgrades we have available is our system covering step-by-step how to scale your Facebook ad campaigns from your first ad to thousands of customers.

Are there any upsells?

Yes, we have to optional upgrades. The first is sharing the marketing templates we’ve used successfully at our business. The second is the system I developed to scale my Facebook ad campaigns step-by-step from my first ad to thousands of customers. Both are optional, and both are heavily discounted from their normal price for those that purchase the Simple eCom Launch System as part of this offer.

Will you help me be successful?

That’s our goal! We have a Facebook group where we are always available, an excellent support team, and options for more hands-on training if you’d like. But, of course, it’s up to you to take action!

Have other people used your approach and training successfully?

Yes! We have a lot of great success stories from people that have gone through our training, launched their funnels, and started selling within weeks! Some are making a nice second income, others have left their jobs and are pursuing their ecommerce business full time.

Is this product guaranteed?

Yes! Every product we offer is backed by a 30 day, no hassle, 100% money back guarantee. Invest with confidence!

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